Projects
- Woven by Adam Smith – Storied diningThe restaurant at Coworth Park has always had a good reputation. But despite the exceptional food and service, it’s always been considered a hotel restaurant. A table to reserve during your stay. Our brief was to create a visual and verbal identity that matched the artistry of the kitchen. Elevating the profile of its headline chef, Adam Smith, and establishing the restaurant as a dining destination in its own right. Contemporary fine dining is about so much more than meets the palette. It’s a
- Imagine the PossibilitiesThe problem with paper is that it all looks the same. So how do you convince sniffy creatives to step away from their tried and tested brand, and try something new? This collection of prints was created as a promotional piece for Imagine, a range of paper from Robert Horne. Mailed to creative studios across Europe, it asked creatives to imagine the possibilities of a blank sheet of paper.
- CommUNITY: The close-knit jumperTo celebrate the increasing global collaboration amongst visual designers, San Francisco Design Week launched CommUNITY – a group exhibition and silent auction hosted at its annual gala. We were invited to create a piece for the exhibition that represented the idea that, regardless of discipline, global location or cultural persuasion, we are all connected. That two heads are always better than one. Titled “Close-Knit”, our piece was a literal, and light-hearted response to the theme of bringi
- Senser Spirits — Lift your mind & moodSenser is a new range of non-alcoholic spirits with mood-transforming properties. Founded by award-winning herbalist, Vanessa Jacoby, the drinks blend active botanicals to harness the transformative properties of plants. So you can lift your mood, without clouding your mind. The mood-elevating effect of each spirit is captured in a playful story, that wraps around the bottle. Set vertically, it’s an invitation to interact with the pack, and pause as you pour. The uplifting narratives mirror th
- Magic Canvas: Helping kids to express themselvesFor children who’ve had a traumatic start to life, finding the words to describe how they feel can be difficult. Using Art Therapy techniques, Magic Canvas help children to unlock and understand the emotions of their past. And by coming to terms with their early experiences, take their first steps towards a brighter future. Strategy Child psychotherapy is an adult world, littered with academic descriptions and earnest headshots. Too often, it strikes fear into the same minds it’s trying to rea
- Sarah Grundy — Helping a make-up artist raise a few eyebrowsSarah Grundy is a make-up artist who’s worked in film and TV for over 30 years. Magpie were challenged to create an identity that would get her noticed by a younger generation of directors and commissioning editors. We created a campaign-led identity that made the most of her ability to make the unbelievable believable. From bearded ladies to tattooed toddlers the identity works as a talking point for Sarah, with every element a memorable demonstration of her skill.
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Projects credited in
- Senser Spirits — Lift your mind & moodSenser is a new range of non-alcoholic spirits with mood-transforming properties. Founded by award-winning herbalist, Vanessa Jacoby, the drinks blend active botanicals to harness the transformative properties of plants. So you can lift your mood, without clouding your mind. The mood-elevating effect of each spirit is captured in a playful story, that wraps around the bottle. Set vertically, it’s an invitation to interact with the pack, and pause as you pour. The uplifting narratives mirror th
- CommUNITY: The close-knit jumperTo celebrate the increasing global collaboration amongst visual designers, San Francisco Design Week launched CommUNITY – a group exhibition and silent auction hosted at its annual gala. We were invited to create a piece for the exhibition that represented the idea that, regardless of discipline, global location or cultural persuasion, we are all connected. That two heads are always better than one. Titled “Close-Knit”, our piece was a literal, and light-hearted response to the theme of bringi
- Magic Canvas: Helping kids to express themselvesFor children who’ve had a traumatic start to life, finding the words to describe how they feel can be difficult. Using Art Therapy techniques, Magic Canvas help children to unlock and understand the emotions of their past. And by coming to terms with their early experiences, take their first steps towards a brighter future. Strategy Child psychotherapy is an adult world, littered with academic descriptions and earnest headshots. Too often, it strikes fear into the same minds it’s trying to rea
Work history
Creative PartnerMagpie Studio
London, United KingdomFull Time
Skills
- Art Direction
- Creative Direction
- Creative Strategy
- Branding
- Big Ideas
- Brand Creation
- Brand Identity
Education
S
S
BA(Hons) Packaging and Graphic DesignSomerset College of Arts and Technology
- Taunton, United Kingdom
Foundation Diploma in Art and DesignFalmouth University
- Falmouth, United Kingdom
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