About me

A senior creative with over 25 years solid experience in marketing communications and a proven ability to manage large scale creative projects, pitches and tenders. I've been with Delta Creative (formally know as Lick Creative) for many years and currently work out of the central London office. I've played a leading role in many significant business wins, gaining new clients and promoting best practice as part of the leadership team. I take a very collaborative approach and manage other creative professionals within a team environment, comfortably overseeing multiple projects to achieve the very best creative output. Having worked my way through the ranks, I do still maintain a hands on approach and work personally on key projects, or where my direct experience is required. I have extensive experience of providing creative strategy based around own research and insights, which provides a thought through approach to projects. I also possess extensive experience of the supermarket environment which is great value to many of my clients. My work covers a wide variety of disciplines including: Brand Campaigns, Shopper Marketing, Experiential, Sales Promotion and Branding and have experience in directing a variety of digital channel activities, working with specialists/3rd parties. My hands on skills, among other things include: B&W scamping, Adobe CC mac design and visualisation, copywriting and illustration. Finally, I am confident in communication and presentations, helping to build trust and long term client relationships with many clients asking for me personally.

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Projects

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  Alpen Chocolate campaignA retail channel awareness campaign for a new product variant of Alpen. The campaign was delivered in-stores, online and on digital 6 sheet ad boards. Two main creative routes were developed that would grab attention in the aisles. The second and more artistic creative route was eventually dropped in favour of the more traditional execution. Both are included here.
• Ready brek Halloween campaignMajor 'shopper channel' led campaign for one of the UK's most loved and trusted breakfast brands. Initial leadership of a planning and insight response was required to identify the best time of year to promote Ready break. This resulted in Halloween being the chosen as the optimum time due to the colder Autumnal months being ideal to remind shoppers of the product's warming USP, whilst providing an opportunity its for some fun engagement across the retail and online channels. The campaign was
• Ant-Man and the Wasp theatrical release experienceActivity to support the theatrical release of Ant-Man and the Wasp as part of the Cine Europe annual event in Barcelona. Creation of a stand-out display that would attract attendees and generate buzz around the release. Along with an integrated LCD screen that showed highlights from the movie, the display featured scaled 3D elements (as featured in the movie) and backdrop for a photo opportunity. On release Ant-Man and the Wasp was a winner, topping the global and UK box office.
• Game 'Store of the future' redesignCreation of a completely revamped new store look for two hero locations including one in London’s Wardour Street, in advance of a roll-out across the entire UK estate. The store space transformed from an old style product/sales based one, to a new shopper journey experience based engagement. The look of the store was finalised after mood boards were agreed upon specifying all wall, flooring and lighting materials to give an urban and contemporary ambience to the store. The shoppable space was up
• Ladbrokes Grand National campaignMajor campaign for Ladbrokes to help promote one of the the biggest event in the sports betting calendar. Crucially, the campaign had to appeal to the general public, attract non-betters and convey the sense of getting caught up in the action. The campaign was rolled out nationally across all UK stores with supporting online and press material. Carried out concept to execution, creation of themes, key art, photoshoot and additional campaign collateral, giveaways and promotional overlays.
• Jameson new bottle launchesGlobal activation campaigns in premium stores and travel retail sites to promote the launch of new Jameson special edition and 'craft' whiskeys to the market. Campaign activity included the siting and creation of holographic display animations to capture attention help tell the brand story. The animations were written and storyboarded to be as visually engaging and informative as possible as no sound could be incorporated into the displays.

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Work history

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Creative DirectorDelta Creative (Formerly known as Lick Creative)
Feb 2008London, United KingdomFull Time
Delta Creative are a fast paced creative agency based in Central London, working mainly in the retail and entertainment sectors. Clients worked on include: Weetabix, M&S, Sainsbury's, Asda, Tesco, Tesco Bank, Pernod Ricard, Lego, Tomy, Mars, Disney, Fox, Coca Cola Hellenic, Premier Foods, Blacks, Millets, Adidas, Wilko, H3G Reporting directly into the MD, I supervise all aspects of the creative process and provide management, direction and assistance to the creative team whilst working with and supporting client services. I provide a strategic approach with regard to pitches, promotional campaigns, branding projects or other creative requirements and demonstrate a ‘hands on’ all round ability, from initial concepts and scamps to writing headline copy and mac visualisation as required. I also provide a degree of insight and planning support to help identify best practice and ways forward for clients within their industry sector.
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Creative HeadGeoff Howe Marketing Communications
Jun 2000 - Oct 2007Hampton, United KingdomFull Time
GHMC were a traditional sales promotions agency that expanded into all aspects of marketing communications and brand activations. As an Art Director then promoted to Creative Head, I created various brand campaigns and other work for clients such as Tetley Tea, Allied Bakeries, Hitachi, Ladbrokes, Wella Hair Care, Reed Exhibitions, Nintendo, Honda, Samsung Mobile, Interpet, Casio, Pentel, Eblex, Castel Wines, TDK, Casio, Oracle UK, Hills, Tia Maria, Harveys Bristol Cream, Cadburys, Met Police

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Skills

• Creative Direction
• Shopper Marketing
• Copywriting
• Scamps
• Art Directing
• Client Facing
• Strategy
• Teamworking
• Team Leadership
• Branding

Education

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HND Spatial DesignAberdeen College
Aug 1990 - Jun 1993Aberdeen, United Kingdom
An interesting course that taught the traditional aspects of 2D graphic design as well as creating and visualising 3D environmets for experiential, interior and architectural fields. A mix of traditional drawing and Mac based skills were learnt which means I am as skilled with a pencil as I am with a Mac.