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Since joining NET-A-PORTER.COM I have tackled many projects; leading the design implementation a responsive, device agnostic platform, to partnering with high profile global brands on seasonal campaigns, product launches and also developing new approaches to re-enforce our customer engagement. I work closely with members of our Experience Team to develop concepts from initial requirements to low-fi first phase user flows, through concept development iterations, prototyping and validation to high fidelity designs. Redefining what it means to be part of the design team has been a long term goal for my role at NET-A-PORTER. I have also grown the team from a single entity to a cross-competency 3 person team. Developing key functions like; Interaction Design, User Centred Design, Art Direction and iterative prototyping cycles. I have also integrated the members of the Design Team into our Technology streams. Using agile methodologies to work through the complete development process from; Discovery and prototyping, development to testing, QA and release phases. *Role Competencies* • Multi channel and device design • Responsive Web design • Multi language design • Interaction design • Art direction • Managing direct reports & leading the Experience Team • Agile working practice • Running 5-day sprint workshops • Developing a style guide • A/B testing specialist • Managing and working with high profile clients.
Responsible for the evolution of the website from a flash website into a responsive, multi-language, CMS based site with accompanying iOS app. I also worked across way-finding projects within the Villages, allowing me to implement designs in both physical and digital environments. Value Retail is split across 9 localised regions in North Europe and part of my role as digital lead was to manage the creative produced at a localised level. Ensuring the pan-European assets followed best practice principles whilst catering for the distinctive market differences. *Role Competencies* • Multi channel and device design • Responsive Web design • Multi language design (inc. Arabic) • Interaction design • Art direction • Building a brand style guide • POI and way-finding design • Running Workshops
Quickly rising up from a junior member of the Creative Team, to a member of the team focused on designing and evolving many conversion critical site pages. Working with the Head of Ecommerce I was responsible for taking briefs from initial concept through design iterations to build. *Role Competencies* • Multi channel and device design • Multi language design • Global Site launches • Design and HTML email build (circulation >4m) • Creation of Seasonal Mini-sites and Campaigns