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Creative and strategic marketing agency leader with extensive experience of working on Global projects and leading multidisciplinary teams. Versed in the full spectrum of digital brand marketing and communications with a strong background in designing and implementing marketing and communications strategies for a wide range of organisations and industries including Media, Retail, FMCG, Automotive, Entertainment, Consulting, and Banking. Strong commercial acumen with responsibility for P&L, new business development, resourcing and team structures.
Global strategic lead for a group of FMCG, Retail and travel companies. Head of planning and strategy team for London covering all aspects of running the department.
Leadership and support of UK client digital strategy Developing and supporting digital output through thought leadership, products and services. Chair of The Innovation Group. Responsible for meeting and assessing emerging technologies for potential use across all Omnicom media agencies in the UK. Member of the Planning Leadership Team responsible for ensuring best practice planning is being employed throughout the agency and developing a viewpoint on trends within the industry. Heavily involved in new business and conference presenting Member of the OMD Futures team responsible for identifying upcoming technological and behavioural trends and defining their impact within the industry.
Work is a marketing and communications consultancy that helps organisations define and build their brands across all platforms. I am responsible for the leadership and development of the Global Digital offering for Work Group. Create and develop best-in-market digital strategies for some of the world's leading organisations. Advise clients on how to maximise every aspect of their online brand and marketing activities and build and develop relationships to change the way employers think and behave. Build, lead and inspire teams to develop better, more effective, more cutting edge work.
Responsible for all digital strategy across the entire of the TMP Worldwide network in UK & Ireland. I directly managed the digital media strategy team, the data solutions team (adserving, tracking, and management information) and the search engine marketing team. I was also responsible for all digital products and new product development including mobile solutions, search engine optimisation, and social media consultancy. I was responsible for leading the innovative solutions of TMP. Many of these award winning solutions led to huge amounts of positive PR for the clients and TMP alike and continue to position TMP as a thought and practice leader in digital.