David Dias

David Dias

Data AnalystMadrid, Spain
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Stephen Flynn
Brendan OHare
David Dias

David Dias

Data AnalystMadrid, Spain
About me
The Guy Who ❤️ Checkouts Data Analyst / CRO Specialist with +2 yr experience in Digital Products. My objective is remove stress and friction in purchase decisions and improve Checkouts and Booking Processes for companies, to boost up conversion rate and revenue. Clients:
 ⚡️ Codere Apuestas
 ⚡️ Action Against Hunger ⚡️ British Council
 ⚡️ OCU (Euroconsumers)
 ⚡️ UrbanFisio (Funded by Lanzadera) ⚡️ Orange Always obsessed with ⭐ Customer needs ⭐ Understanding human psychology in Digital Environments. Interested in #ELearning, #EdTech, #Ecommerce, #Gaming and #Engagement mechanics. Currently at Garaje de Ideas as Data Analyst / CRO Specialist - Experimentation. As a hobby, I'm creating a entertainment project based on Spotify API to understand the clients and offer them new products. The project is being developed with Python and MySQL.
  • British Council: Case Study
    British Council: Case Study
  • Tracking Plan for Leads Interaction (Google Analytics / Google Tag Manager)
    Tracking Plan for Leads Interaction (Google Analytics / Google Tag Manager)
  • A/B Testing Calculator
    A/B Testing CalculatorAn example of how to calculate the minimum sample size needed with Google Analytics and Google Data Studio.
Work history
    Mid Data Analyst - ExperimentationGaraje de Ideas
    Madrid, SpainFull Time
    I provide the next CRO solutions: • Make Website Audit (Google Material Design) to find UX improvements. • User Research as Funnel Analysis, Heatmaps and Screen Recordings (Google Analytics, Hotjar, Python) • Interpret customer needs into effective and thoughtful design solutions (Figma) • Building the Hyphotesis backlog as well as prioritize it according PIE Score method • Design A/B and MTV Test (Google Optimize) as well as reporting results (Google Analytics) • Implement template and custom JavaScript tags using Google Tag Manager Clients: • Orange Spain
    Product AnalystUrbanFisio
    Madrid, SpainFreelance
    I was hired for my experience in Data Analysis & Experimentation for: • Creating a Tracking Plan for its Booking Process (Google Tag Manager) • Create Dashboard for meaningful insights as give autonomy to stakeholders to search info (Google Data Studio) • Data Analysis (Query Explorer, Python) • Design and analyse experiments (A/B Testing) Backlog 1) Homepage experiment: Not significant 2) Booking Process Experiment : Not significant 3) Homepage experment: Significant Paid Traffic: Revenue: +39,04% Transactions: +34,78% Ecommerce Conversion Rate (Transactions / sessions): +60,88% Overall: Revenue: +38,10% Transactions: +37,37% Ecommerce Conversion Rate (Transactions / sessions): +36,56% Tools: Google Tag Manager, Google Data Studio, Google Optimize, Query Explorer, Python, Javascript, HMTL, CSS
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  • Google Analytics
  • Conversion Optimisation
  • Experimentation
  • Excel
  • Data Analytics
    EconomicsUniversidad Autonoma de Madrid
     - Madrid, Spain