About me
The Guy Who ❤️ Checkouts
Data Analyst / CRO Specialist with +2 yr experience in Digital Products.
My objective is remove stress and friction in purchase decisions and improve Checkouts and Booking Processes for companies, to boost up conversion rate and revenue.
Clients:
⚡️ Codere Apuestas
⚡️ Action Against Hunger
⚡️ British Council
⚡️ OCU (Euroconsumers)
⚡️ UrbanFisio (Funded by Lanzadera)
⚡️ Orange
Always obsessed with
⭐ Customer needs
⭐ Understanding human psychology in Digital Environments.
Interested in #ELearning, #EdTech, #Ecommerce, #Gaming and #Engagement mechanics.
Currently at Garaje de Ideas as Data Analyst / CRO Specialist - Experimentation.
As a hobby, I'm creating a entertainment project based on Spotify API to understand the clients and offer them new products. The project is being developed with Python and MySQL.
Work history
G
G
Mid Data Analyst - ExperimentationGaraje de Ideas
Madrid, SpainFull Time
I provide the next CRO solutions:
• Make Website Audit (Google Material Design) to find UX improvements.
• User Research as Funnel Analysis, Heatmaps and Screen Recordings (Google Analytics, Hotjar, Python)
• Interpret customer needs into effective and thoughtful design solutions (Figma)
• Building the Hyphotesis backlog as well as prioritize it according PIE Score method
• Design A/B and MTV Test (Google Optimize) as well as reporting results (Google Analytics)
• Implement template and custom JavaScript tags using Google Tag Manager
Clients:
• Orange Spain
U
U
Product AnalystUrbanFisio
Madrid, SpainFreelance
I was hired for my experience in Data Analysis & Experimentation for:
• Creating a Tracking Plan for its Booking Process (Google Tag Manager)
• Create Dashboard for meaningful insights as give autonomy to stakeholders to search info (Google Data Studio)
• Data Analysis (Query Explorer, Python)
• Design and analyse experiments (A/B Testing)
Backlog
1) Homepage experiment: Not significant
2) Booking Process Experiment : Not significant
3) Homepage experment: Significant
Paid Traffic:
Revenue: +39,04%
Transactions: +34,78%
Ecommerce Conversion Rate (Transactions / sessions): +60,88%
Overall:
Revenue: +38,10%
Transactions: +37,37%
Ecommerce Conversion Rate (Transactions / sessions): +36,56%
Tools: Google Tag Manager, Google Data Studio, Google Optimize, Query Explorer, Python, Javascript, HMTL, CSS
+ Show more
Skills
- Google Analytics
- Conversion Optimisation
- Experimentation
- Excel
- Data Analytics
Education
U
U
EconomicsUniversidad Autonoma de Madrid
- Madrid, Spain