Audience reporting of 6 Viacom channels in Spain and Portugal (MTV, Nickelodeon, Comedy Central, Paramount Channel) • Overnight, weekly and monthly rating reports gathering through the Kantar Media software, as well as digital analysis (Comscore, Omniture and Sysomos). • Support to the Adsales department in order to help them selling the advertising space in all the VIACOM channels and websites. • Collaboration within the qualitative research in order to identify, understand and resolve different brand issues. • Cooperation with the South Europe and International research division.
Assisting the sales and accounts department with the commercialization of 6 TV channels, its websites, mobile and social offer. • Analysis and monitoring of current campaigns and communication strategies. • Researching to provide key information for a better understanding of the target audience, trends and behavior. Elaboration of market research reports. • Production of scripts sales and customer meetings support. Delivering presentations to national and international brands (Apple, Toyota, Trivago, Kia...) • Monitoring digital and social media campaigns. • Detailed analysis to provide insights for clients in broadcast and advertising. • Assisting results for Sponsorships, Product Placement, Brand Content and conventional ads. GRPs performance and budget optimization. • Sectorial analysis to explore opportunities and provide communication alternatives.
I took a suit, packed and went to the big city to find my dream job. I performed a 'personal branding' campaign in which I marketed myself. Using creativity, spontaneity and lots of passion I went across all over NYC struggling to get an opportunity.
Marketing intern within the analysis and audience department of Mediaset's sales house. • Daily rating reporting to the sales department. • Contribution to the Social TV project designing and proposing creative ways to clients to market their brands merging with the offline communication strategy. • Responsible about the edition of internal communication videos.
Internship at the performance division of Hi-Media Spain. • Performance PPC, PPL and CPA campaigns assisting the sales departments. As well as working across a number of direct clients, Affiliates and Publishers. • Co-responsible for the email marketing campaigns, optimizing the campaings' KPIs and negotiating with the data bases providers in order to maximize company's revenue.
Advertising & Public Relations
Finalist in the