David Gonzalez Garcia

Research Analyst


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  • LocationSan Martín de la Vega, Spain



  • Advertising
  • Marketing PR
  • TV
  • Visual Arts
  • Presenting
  • Pitching
  • Project Management
  • Strategic Planning
  • Creative Thinking
  • Excel
  • Final Cut Pro
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history


Aug 2015
  • Audience reporting of 6 Viacom channels in Spain and Portugal (MTV, Nickelodeon, Comedy Central, Paramount Channel) • Overnight, weekly and monthly rating reports gathering through the Kantar Media software, as well as digital analysis (Comscore, Omniture and Sysomos). • Support to the Adsales department in order to help them selling the advertising space in all the VIACOM channels and websites. • Collaboration within the qualitative research in order to identify, understand and resolve different brand issues. • Cooperation with the South Europe and International research division.


B2B Sales Marketing Executive


Jun 2014 - Jun 2015
  • Assisting the sales and accounts department with the commercialization of 6 TV channels, its websites, mobile and social offer. • Analysis and monitoring of current campaigns and communication strategies. • Researching to provide key information for a better understanding of the target audience, trends and behavior. Elaboration of market research reports. • Production of scripts sales and customer meetings support. Delivering presentations to national and international brands (Apple, Toyota, Trivago, Kia...) • Monitoring digital and social media campaigns. • Detailed analysis to provide insights for clients in broadcast and advertising. • Assisting results for Sponsorships, Product Placement, Brand Content and conventional ads. GRPs performance and budget optimization. • Sectorial analysis to explore opportunities and provide communication alternatives.


Dream-job Chaser


Mar 2014 - May 2014
  • I took a suit, packed and went to the big city to find my dream job. I performed a 'personal branding' campaign in which I marketed myself. Using creativity, spontaneity and lots of passion I went across all over NYC struggling to get an opportunity.


Marketing-audience Trainee


Sep 2012 - Sep 2013
  • Marketing intern within the analysis and audience department of Mediaset's sales house. • Daily rating reporting to the sales department. • Contribution to the Social TV project designing and proposing creative ways to clients to market their brands merging with the offline communication strategy. • Responsible about the edition of internal communication videos.


Digital Marketing Performance Intern


May 2012 - Aug 2012
  • Internship at the performance division of Hi-Media Spain. • Performance PPC, PPL and CPA campaigns assisting the sales departments. As well as working across a number of direct clients, Affiliates and Publishers. • Co-responsible for the email marketing campaigns, optimizing the campaings' KPIs and negotiating with the data bases providers in order to maximize company's revenue.



Major in Marketing

ESIC Business Marketing School

Sep 2008 - May 2013
  • Advertising & Public Relations


Erasmus Semester

Erasmushogel School

Aug 2011 - Feb 2012
  • Communication Management



Youth Entrepreneurship Contest

  • Finalist in the