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David Hanley


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About me

An experienced and dynamic PR and marketing individual with a solid grounding in a number of varied and complex industries. Spent four years in the PR and marketing departments of an acclaimed independent publishing house, before moving onto a cutting-edge record label and since 2011 have been running my own independent PR company, Invictus. Currently also acting as freelance consultant within adventure talent representation, with a focus on social and digital. I am looking to maximise this diverse skill-set by joining a respected team where I intend to implement my forward-thinking and creative approach to a new career challenge.

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  • Writing
  • Communications
  • Media Relations
  • Office
  • Word
  • Social Media
  • Public Relations
  • Events PR
  • Social Media Marketing
  • Press Releases

Work history



Campbell Bell Communications

Oct 2016
  • London, United Kingdom
  • Freelance
  • Part of the Representation/Management and PR divisions with key duties including: - Social Media analysis, strategy and content coordination - Securing regional and national press coverage - Brand outreach


Public Relations Manager

Invictus PR Limited

Aug 2011
  • London, United Kingdom
  • Full Time
  • Key successes: Multi-page features in leading industry publications (Kerrang!/Metal Hammer/Rock Sound); music video premieres with industry frontrunners; national radio premieres (Radio 1); celebrity seeding from World Cup winning football stars (Andrea Pirlo/Juan Mata) to globally renowned models (Billy Huxley) and television personalities (Rick Edwards); championing rising musicians with Red Bull Studios and Download Festival; five gigs in one day across London for an album launch event. Responsibilities range from over-seeing campaign strategy to grass-roots implementation: - Engaging new clients - Producing campaign copy - Campaign strategy, development and planning - Digital strategy - Daily media liaising with print, on-line and radio - Securing coverage and exposure through print, on-line, and radio - Scheduling media obligations/press days/on-site press - Maintaining reports, measuring campaign metrics and assessing KPI’s - Establishing and maintaining media contacts - Website and social media content management - Company accounting




May 2014 - Jun 2014
  • London, United Kingdom
  • Freelance
  • Part of the PR department with duties across campaigns for breakthrough acts and higher profile artists such as Sound Garden, Band of Skulls and Charlie Simpson: - Secured features - Serviced music videos to on-line media for publishing on their respective websites and social media accounts - Compiled press contact lists for record label album distribution - Drafted press releases for upcoming events and releases - Updated campaign reports


Marketing Manager

Independent Music Press

Jan 2006 - Dec 2010
  • United Kingdom
  • Full Time
  • Key successes: Continued the publisher’s first-to-the-market reputation as per titles on Dave Grohl, Green Day and Muse; project managed and compiled one of the first ‘User Generated Content’ (UGC) titles, Tattoo Soup a compendium of the globe’s finest tattoos, collated via social media submissions and benefiting from the popularity of tattoo-centric television shows in the UK and USA; worked closely with renowned photographer Gavin Watson on the reissue of his classic subculture title Skins, including serialisation in The Independent newspaper and an exhibition at the Dr Martens Covent Garden store. Duties: A multi-faceted position with a focus on publicity and marketing: - Publicity, print, on-line and radio - Marketing, traditional and new media - Social media management, having introduced it to the company - Produced copy for catalogue - E-commerce platforms development and planning - Sales, including non-traditional book sales e.g. tattoo parlours and clothing stores - Website maintenance and development, including producing copy - Photo sourcing - Liaising with publisher and designer on book cover designs - Produced AI’s (advanced information) and sales materials - Checked production proofs - Assisted with production schedule from PDF to finished copy - Liaised with The Book Service (TBS) and Littlehampton Book Service (LBS) distribution centres - Book launch events and initiatives, from informal parties to touring photo exhibitions - Corresponded, filtered and dealt with author enquiries/issues prior to addressing priorities with publisher - Provided reports to publisher on trade press developments - Assisted publisher on non-book trade opportunities, such as brand consultancy meetings with the likes of Saatchi & Saatchi - Dealt with enquiries from distribution and sales teams - Occasionally acted as a PA to employer who was a number 1 ghostwriter of high profile celebrity autobiographies and numerous bestselling biographies