I am an award winning, multi-disciplinary Creative Director who makes ideas tangible for clients. With over 20 years experience working at premier London agencies and a focus on an integrated creative approach to experience design, I bring a strategic viewpoint that generates insightful strategy, expressive creativity and commercial value for the clients I work with.
I have been part of start-ups, built creative departments and held board level roles within large-scale agency networks. I have helped structure and lead mid-sized design studios, designed internal creative processes and run my own business.
My experience covers many industry sectors and design disciplines, including Brand Experience Design and Innovation, Advertising and Brand Communications, Digital Design and Marketing and Branded Retail Environments.
An effective leader, I enjoy being creative mentor to individuals and teams, with the objective of bringing together collective thinking, skills and expertise to deliver the best and most exciting brand experiences.
http://www.david-hurren.com
Work history
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Head of Brand Experience DesignImprobable Worlds LTD
- London, United KingdomFull Time
Role + Responsibilities
Responsible for creative strategy and brand creative direction, aligned with the overall Improbable
mission and vision for Multiplayer/Metaverse technologies. Management of a multi-discipline, crossfunctional, centralised team, servicing global business divisions through all channels. Specific remit to accelerate the go-to-market launches of multiple brands to international developer audiences.
Key Clients - Internal business divisions - Improbable Corporate, SpatialOS, IMS, IO Defence
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Creative DirectorDRIVETRIBE
- London, United KingdomFull Time
Role + Responsibilities
Responsible for overall strategy, creative direction and creation of the DRIVETRIBE brand. Recruitment and management of creative team across product, brand and content disciplines to reflect tech and data based publishing platform. Continuing development of new content formats and treatments, development of creative partner relationships and definition of next-gen engagement strategies.
Key Clients - Internal DRIVETRIBE client team and Board Management Group.
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Skills
- Brand
- Digital Expertise
- Environment Design
- Community Engagement
- Social Content Strategy
- Brand Experience
- Advertising Communications
- Branded Content
- Design Innovation
- Creative Strategy