I'm a creative Art Director with years of experience mostly in editorial graphic design. During that time, I've directed large budget photoshoots, commissioned photographers and illustrators during my extended magazine design experience, both customer and news stand. I have contributed to the construction of websites, microsites and catalogues I've created custom fonts and even directed some filming and animation.
Projects
- Creative type design experimentsFont design has always been an interest of mine, as a way to foster creativity and develop lateral thinking. I set myself the task of drawing letterforms up as logos and icons, some more abstract than others. In the hope that it would help inspire the development of some new 'full' typeface ideas into working fonts - here are some of those drawings worked up into more finished states
- Prana ProductionsPrana a small branding project for a start up, an important part of the brief was to include the company ethos. Spiritual, peaceful a place of serenity, water was mentioned. That moment of peace when meditative or away some place beautiful. The company hope to engage work on the same level. To take on clients who felt similarly so it was key to reflect this notion
- Tesco iPad projectsTesco my initial project at Cedar, started by me heading up the development of the iPad tablet content for Tesco. This would be a magazine in format but re imagined to fit the media. It needed to carry all the content from the magazine but entertain in a digital format. This meant working in extra content and tricks to hold engagement times. The project worked well and this led to the development of a digital sister magazine for Tesco beauty. This time the content was bespoke and much more inter
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Work history
Art DirectorCedar
- Strand, London WC2R 0DW, UKFull Time
I worked across the Royal Mail account, which comprised both print and online solutions. The magazine discusses the virtues and possibilities of marketing strategies & creative solutions and how distribution can be used to improve the impact of great ideas. The goal of the magazine was to discuss this content with the decision makers in the Royal Mail client list using engaging and impactful design, illustration, videos, print solutions and online games to illustrate the points made. It was part of a bigger multi-agency strategy that Redwood led with a number of marketing contact points.
I also worked across two customer-facing magazines for catalogue companies, turning provided and commissioned imagery into bespoke editorial and consumer-friendly content.
Art DirectorThe Stylist Group
- Emerald St, Holborn, London, UKFreelance
Freelance AD on Stylist and Emerald Street - Commissioned to fill the Art Director role through a busy period and another designer became available
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Skills
- Fashion
- Print Design
- Art Direction
- Creative Direction
- Illustration
- Editorial Illustration
- Abobe Creative Suite
- Digital Design
- Editorial Design
- Reprographics