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Digital Specialist with over 10 years experience working and leading high-profile strategic digital campaigns from concept stage to execution in Music, TV & Gaming. Results driven and hugely passionate about music, digital innovation and using new technologies and trends to expand consumer reach and create brand engagement experiences with considerable results. Experienced in CRM, SEO, SEM (Search, Display, (Re-)Targeting), PR, Design, Development.
Clients include Universal Music for ABBA and Discovery Channel.
Responsible for negotiation, implementation and execution of global exterior facing Digital Strategy, Social Strategy, Digital Creative, Media Buy, Rev Share Partnerships, Consumer PR & Brand Partnerships across 12 international markets.
Responsible for conceiving and implementing strategic, globally focussed digital marketing campaigns for Universal Music’s international priority artists, and the development, design and roll-out of digital creative assets (sites, microsites, mobile + social applications, interactive YouTube samplers & games) to support priority releases.
Variety of contract and freelance roles, from leading Online PR for One Direction (Hackford Jones/Syco) to UK Digital Marketing for NBC International Television Networks, and Social Marketing for the Sony Ericsson / Women’s Tennis Association’s brand partnership in 2011.
Reporting to the VP Digital; EMI UK, I was responsible for strategic planning and overall delivery of high-profile focussed digital, social & CRM campaigns plus associated content and web, mobile, app development across the frontline Parlophone roster. Campaign work includes Kylie Minogue - ‘Aphrodite’ / ‘X’ / ‘Boombox’ & ‘Live in New York’, Lily Allen - ‘It’s Not Me It’s You’, Pet Shop Boys - ‘Yes’ & Coldplay’s ‘Viva La Vida’
Part-Time & Ongoing
Best Pop Artist: Kylie Minogue, Best Official Artist Website - Coldplay.com, Best Rock: Coldplay, Digital Innovation: Kylie Konnect.