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• Supported the brand team across a number of initiatives; brand planning, media planning, presentations. • Helped the Hasbro Gaming brand team to understand brand performance: listings, NPD, Rate of Sale, media delivery. • Drafted research briefs for global and local research projects • Worked with Marketing Coordinators on various requests and reports; media spend, briefing documents etc. • Managed content for the Hasbro Source website via the company CMS system. • Demonstrated a high level of attention to detail in the proofreading editing of content and marketing materials produced by external creative agencies.
• Professionally facilitated English lessons for students from Colombian state schools. • Planned and constructed lesson plans embracing multiple learning strategies. • Motivated and encouraged learners (years 8 – 11) to participate in extra-curricular English activities such as debates. • Mentored and coached a Colombian co-teacher regarding English principles.
• Meticulously managed the company’s online presence. • Produced online and offline marketing materials eg, web banners and discount vouchers. • Determined and administered the company’s social media protocols. • Collated and compiled Spanish content for the company’s social media pages.
• Monitored and forged an even stronger online company presence via social media. • Proficiently established a long-term relationship with blogger agency, Fashiolista, which comprised of six bloggers. This helped with the company’s SEO efforts and brand awareness. • Managed the social media presence of the company. • Created and disseminated marketing materials to be used by affiliate sites. • Assisting in the production of Email Marketing Campaigns using MailChimp. • Contributed to ad hoc marketing projects.
Modules included: Digital Communication Strategies, Strategic Marketing, Creativity in Communications, Consumer Culture and Behaviour.