Work history
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CREATIVE DIRECTOR: BBC SELECTBBC Studios
London, United KingdomFull Time
Creative Director for a brand new streaming channel from the BBC: BBC Select, which launched in February 2021 in America and Canada on Apple TV and Amazon.
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HEAD OF CREATIVE: ASIABBC Studios
SingaporeFull Time
Lead in the direction and strategy of all creative for Asia.
Responsible for:
- Expanding the on-air creative team into a full creative services department, implementing effective workflows, integrating departments and growth.
- Steer for creative for all Asia offices across on-air, off-air (trade/OOH), digital/UX and social.
• Innovator and Global lead for the creative for new BBC in-app SVOD service: BBC Player.
- Push for innovation and immersive creative thinking
- Manage and am responsible for all budgeting and resources, creating opportunities and growth.
• Creative director and guidelines creator for the Global-First partnership between BBC Earth and Tencent; the BBC Earth Tribe branded space in China.
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Skills
- TV
- Design
- Directing
- Final Cut Pro
- Word
- Creative and Conceptual
- Creative Producer
- Creative Strategy
- Directing Actors
- Promo Producer
- Strategy Development
- Management of Creative Team
- Creative Visualisation
- Avid Editing
- Creating new Ideas
- Premiere Pro
- Creative Direction
- Brand Strategy
- Brand Management
- Digital Marketing
- Marketing Strategy
Education
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Bachelor of Arts (BA) Solent University (The Institute)
- Southampton, United Kingdom
I received a 2:1 Hons. BA in Film Studies