Freelance Director obsessed with Sport and constantly making content. I am passionate about story-telling and aim to deliver innovative content for brands.
I have created work for FIFA, Visa, Nike, Adidas and Pepsi to name but a few. Within my work I have worked as both a director and a creative on a number of projects, helping to take them from development, including creative ideation, all the way through to delivery.
My role has seen me work with some of the world's biggest footballing stars and travel the world creating content in multiple languages.
Although primarily sports based a lot of my work focuses on the characters at the heart of the story and how their journey and experiences have shaped them as a person first and an athlete second.
Projects
Projects credited in
- Tricks,Tackles and Adel Taarabt: A look at the midfield brilliance of Benfica's Adel Taarabt, a maverick entertainer who has added a dynamic steel to his gameFor our fourth episode in our Nothing Is Written campaign for the UEFA Europa League, we feature Adel Taarabt. Combining archive footage with an interview with the man himself, this story focuses on his transformation from attacking maverick to midfield maestro for Benfica in the Europa League this year
- Young and Hungry: A look at Bayer Leverkusen's young and ambitious forwards taking the attack to Europa League defencesFor our third episode in our Nothing Is Written campaign for the UEFA Europa League, we feature Peter Bosz, a manager dedicated to an attacking football philosophy and Moussa Diaby, a player thriving in this environment. Combining archive footage with interviews, this story showcases a team full of attacking intent as they look to take on all comers in Europe.
- FIFA WORLD CUP ANTHOLOGYIn the lead up to Russia 2018 FIFA gave COPA90 the keys to their incredible World Cup archive with a simple brief; tell incredible World Cup stories. The series was an absolute pleasure to make as we uncovered forgotten World Cup moments from the past as well as giving the classic stories everybody knows the COPA90 treatment.
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Work history
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Content DirectorWeAreFearless
- London, United KingdomFreelance
Directing the 'Nothing is Written' series for UEFA Europa League
Content DirectorCOPA90
- London, United KingdomFreelance
Over the course of 3 months I oversaw the creation of 15 short branded docs, in 11 different languages, with some of the worlds biggest female footballers, telling their stories ahead of the World Cup.
Starting with the initial creative development of what each film would be, I directed 10 of the films plus oversaw the creation of 5 other films, for which I had to send out other directors to work on my brief. These additional 5 films would then require me to work as creative director and post director in order to get a uniform set of assets.
Additionally each film came with an absolute monster number of deliverables… each film had a 15 second and a 6 second version for socials and YouTube bumpers, as well as a completely separate Visa payment film for each player.
After completing the Visa project I directed a Women's World Cup Daily - a daily YouTube show covering the Women's World Cup '19 in France.
Education
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Bachelor of Arts (BA) London Metropolitan
- London, United Kingdom
Film and Broadcast Production