About me
I am a creative and adaptable individual with multifaceted, international experience. Through apparel design, styling, merchandising and buying I have developed a well-rounded understanding of the industry alongside a refined taste level and a unique point of view.
Work history
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Creative DirectorLoading Bay
- Cape Town, South AfricaFull Time
Creative Director and Head of Buying – Menswear, Lifestyle and Homeware
- Curating aspirational international and local products across apparel, lifestyle and homeware department
- Maintaining relationships with our partners Aesop, Acne, Norse Projects and Our Legacy amongst others
- Growing our business through building new relationships with strategic local and international partners
- Directing customer experience through guiding visual merchandising in-store, online and social media communications and in-store activations
- Analysing sales reports and developing sales targets and strategies
- Building and mentoring sales teams, hiring and training of team members
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Design ManagerWoolworths SA
- Cape Town, South AfricaFull Time
Design Manager, Menswear - Casualwear, Formalwear, Activewear and Essentials
2014 - 2019
- Creative director for all menswear design teams
- Compiling and presenting of macro seasonal trends to stakeholders
- Reacting to trade and building strategies across all menswear departments
- Ensuring commercial and inspirational apparel across all product groups
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Skills
- Fashion Design
- Fashion
- Menswear
- Menswear Design
- Menswear Styling
- Fashion Menswear
- Fashion Business
- Brand Strategy
- Busines Strategy
- Trend Forecasting
- Trend Analysis
- Trend Reporting
- Print Design
- Adobe Illustrator
- Adobe Photoshop
- Team Management
Education
Pattern MakingUniversity of The Arts London (UAL)
- London, United Kingdom
Basic pattern making.
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Matriculation with Full University ExemptionFish Hoek High School
- Cape Town, South Africa
Studies in Textile Design, Fine Art, and Art History.