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David Rutherford

Social Media and Digital Marketing Manager

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  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Planning
  • Strategy

Work history


Social Media & Digital Marketing Manager


Aug 2013 - Jan 2015
  • Social Media and Digital Marketing Manager Managing social media planning and channel strategy for EE; delivering highly successful digital campaign work within budget, demonstrating significant ROI. • Strategic lead: Deliver strategy – objectives, comms framework and media plan – as well as support design and delivery of campaigns across all social channels for EE currently in use as well as strategy for new platforms • Facebook custom audience: Set up and implemented Facebook custom audience advertising tool for EE to allow for tighter customer targeting in social. Has led to significant media efficiencies • Facebook performance: Established Facebook as a new acquisition channel for EE; moving from circa 10 sales per week to 1000 whilst reducing our cost per acquisition to less than £100 • Lead Generation: Lead the digital marketing and social media plan for all ‘no brainers’ Lead Generation activity. Working with a tight stakeholder group meeting weekly to review trading performance and agree the plan (offers, media and comms). This has involved our VP of Marketing, Brand Director, PAYG Director and Director of Devices. • Performance retargeting: Set-up retargeting programme with Criteo using ‘no brainers’ creative; growing value perceptions from #7 to #3 in the market • Campaign management: Managed all digital activation for Baftas, Glastonbury and Wembley including Glasto Gizmo ticket comp (over 3,500 entries), BAFTA fanbots (357k views) and Wembley launch and ongoing management of events promotion • Digital build management: Responsible for the updated build of the Glastonbury 2014 App (iPhone and Android – 150k downloads) • Multi agency management: managed relationships with Poke (creative digital), Chemistry (digital display creative) and Future Platforms (app build) • Managed iPhone 6 and iPad Air 2 launch: Worked as part of launch team to deliver EE’s best ever iPhone launch across social media and display


Account Manager


Jul 2011 - Jul 2013
  • Managing an outstanding social media team to deliver highly awarded creative work for Carphone Warehouse, Sony (UK and Europe) and Honda. • Carphone Warehouse and Geek Squad: Account lead for Cakes first solely social account (since pitch). Delivering and developing strategy for growth and then on going channel engagement through first class content that delivered proven commercial results through owned, earned and paid (£325k annual retained fee, £650k production). Main point of contact for Carphone Warehouse stakeholders including the Director of Marketing, Head of Online Marketing and Digital Marketing Manager as well as other agency contacts at CHI, Freuds and Adjust Your Set • Sony UK and Europe: Leading the day to day teams to plan and deliver highly creative strategy across multimarket campaigns that changed how the business thinks about marketing. Key point of contact for European and UK Head of Social Media • Honda: Becoming Honda UKs first Social Media agency, beating 100 others to the business by producing ongoing strategy to consolidate all of Honda’s fragmented social estate into one cohesive plan • Supporting across a number of accounts for social and integrated clients, namely IKEA (PR and Social) and Burger King (Social) – with eight industry acclaims in 2012 Carphone Warehouse – Wonderland Delivering a tactical campaign for Carphone Warehouse to prove the value of social to the business in partnership with Facebook, Hitwise and Adobe. Building a robust and innovative strategy around four key objectives: customer service, brand activity, customer marketing integration and delivering commercial results. Carphone have since doubled their investment into social. “Best Game” Sabre Awards 2012 “Best Small Campaign” Sabre Awards 2012 IKEA Working with the UK Marketing team to deliver social media and online PR. Planning and implementing solely social media campaigns and supporting an ongoing press office. - Innovative partnership with YouTube to create a 3D social shopping experience (Cake’s most awarded work ever) “Best use of Social Media” Marketing Engage Awards 2012 among others.



European Politics

University of Leeds

Aug 2003 - Jun 2006
  • European Politics