Award winning London based creative. www.davidsimoes.com
My key skills are broadly conceptual and executional art direction, design and strategic thinking.
I work with a number of advertising agencies, AAA gaming studios, and entertainment companies - globally, and in London, UK. I have built brand worlds for global bluechip clients as well as UK brands.
I have experience in taking jobs from brief, through conceptual stages and seeing the project through to the end. I am equally comfortable producing a range of thought provoking ideas from one off pieces, through to fully integrated campaigns.
Clients: Warner Bros, Disney, Sony, Russian Standard Vodka, Knorr, Jim Beam, Laphroaig, Krug, Stolichnaya Vodka, Benefit Cosmetics, Schweppes, Jägermeister, Bacardi, Martell Cognac, Aberfeldy Single Malt Whisky, Bombay Sapphire, Gallo Olive Oil, Costa, Lipton, Deutsche Bank, Candy Hoover, Samsung, Tanqueray, Ketel One, Ciroc, Grand Marnier, Emirates, M&S, Lacoste, Hugo Boss, Bruno Banani, Mexx, Lenor, Pantene, Lacoste, Braun, Ubisof, Square Enix, Herbal Essences, Sky & Netflix.
Projects
- Braun - Design LanguageThe agency & Braun worked together to relaunch the brand with a vision that reflected the rich history of the iconic company. Using geometric graphical elements from six decades of innovation, we developed a ‘design vocabulary’ to elevate the brand above its rivals. This rework – which is being implemented globally – saw Braun awarded at Cannes for a Silver in the Industry Craft Lions for Art Direction, and 2 Bronze Design Lions in the Communication and Rebrand/Refresh of an Existing Brand cat
- Art of Beautiful HairRenowned for her signature style of creating flowing hair art illustrations, Laura Laine was commissioned to create a series of bespoke hair-inspired pieces of artwork entitled “The Art of Beautiful Hair”. The pieces appeared on billboards in major cities across the UK – London, Birmingham, Manchester and Liverpool. Laura created the bespoke fashion art hair illustrations with minimalist colours to portray the ultimate “healthy hair” concept, and gave a unique illustrational “twist” with an ups
- LaphroaigThe Opinions Welcome campaign is a bold move for a bold whisky to invite everyone to have their say. Love it or hate it Laphroaig is a brand that inspires strong opinions. Even Laphroaig’s most ardent fans tended to describe the liquid in an intriguing and often disparaging way. I was responsible for creating ATL print, digital, and content for the campaign. Additionally, I designed bespoke POS and experiential concepts that helped bring the Opinions Welcome and Islay (birthplace of Laphroaig)
+ View all
Work history
F
F
Senior Art Director | DesignerFreelance
London, United KingdomFreelance
Various advertising agencies, design studios, media agencies & AAA gaming companies in London
Head of Art/Designer/Art DirectorGrey London
- London, United KingdomFull Time
Clients included Braun, Emirates, Lacoste, Hugo Boss, Bruno Banani, Mexx, Lenor, Mexx, M&S, Pantene, Sky, Herbal Essences & Typographic Circle.
Highlights include BRAUN's design language with Oliver Grabes' team in Kronenburg (Braun's design HQ) - we even had the pleasure of dealing with Dietrich Lubs, Dieter Rams' right hand man.This work saw Braun awarded at Cannes for a Silver in the Industry Craft Lions for Art Direction, and 2 Bronze Design Lions in the Communication and Rebrand/Refresh of an Existing Brand categories; I've also had the pleasure of working with Alan Aboud from Aboud+Aboud on some amazing fragrances' projects. Additionally, I worked with the P&G team in Geneva and the nice folks at Grey NY to re-design the Viz ID for Pantene globally.
+ Show more
Skills
- Photoshoots
- Art Direction
- Design
- Illustration
- Concept art
- Branding Identity
- Advertising
- CGI Visuals
- Conceptual Design
- Creative Direction
Awards
Silver in the Industry Craft Lions for Art Direction and 2 Bronze Design LionsCannes Lions International Festival of Creativity
Braun is a victim of its own success. Having carved out a place in industrial design history, a lot of today's product designs pumped out by multiple brands owe a huge debt of gratitude to Braun. That was its problem – having once been distinctive, it had become generic. Just another shaver brand.
This is the culmination of over 2 years of work with Oliver Grabes' team in Kronenburg (Braun's design HQ) - a creative solution that echoed the words of legendary Braun designer Dieter Rams: "Good design is as little design as possible."
Using geometric graphical elements from its 60-year past, we came up with a "design vocabulary" that distinguished it from its rivals. So well received was this new design ethos, it is now being used wherever Braun interacts directly with consumers across multiple touchpoints, whether in its advertising, in stores where Braun products are on sale, on its product packaging and even in its internal communications.
As a result, Braun rediscovered its mojo and reinvigorated its brand. And it’s a rethink that appears to be having a global financial impact, with Braun growing its sales in 2017 by 5% to €6.8bn ($7.9bn).