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With extensive experience within top tier organisations, including board level and executive director positions in both large corporations and smaller agencies, I have led companies as well as teams of designers, copywriters, art directors, front-end developers, product & content teams, pre & post production teams, account & sales teams and marketing & financial divisions. I possess expert management skills, capably displayed in managing large multicultural, multifunctional teams in multiple global locations. I am adept at interacting with all levels of an organisation, inspiring and connecting with clients and internal teams at presentations and pitches in order to build long term relationships, providing knowledge transfer and directing all phases of work from concept development through production, inspiring and motivating teams, and being accountable for developing and directing work of the highest calibre. Specialties: • Strategic creative, digital and business planning • Digital design, production and marketing • Film production from creative through to final delivery • Branded content & TVC creation, production and delivery • Creative and marketing management • Advertising - conventional, experiential, digital and online • Product management • Reviewing & utilising new technologies & trends • Operational and production management • Budget and P&L control • Project and account management • Systems, marketing and general management • Financial management • People management and development • Brand design, strategy and management • New business development
Manage all creative teams across London, Leeds, Macclesfield and Portugal. Working with top UK retailers and many of the worlds leading brands, delivering an end-to-end creative and production solution covering design, art direction, copywriting, script writing, film, video, photography, complete long term social media, product & company branding, packaging and complete business solutions.
Working on various digital and design accounts as well ATL campaigns, TVC’s, branding and branded content projects for my existing client base.
A results-driven film production / creative agency & film studios. Successfully managed creative directors, writers, designers, animators, account managers, the head of photography, the head of directing and the head of post production as well as, indirectly, their respective teams while also sharing in the responsibility for the running of the company as a company director. Responsible for not only winning new business and maintaining present client relationships but also the entire creative output of the marketing, film production, film studios and the TV division. Worked closely with the education, advertising, finance and charity sectors as well as the creation of branded content for TVC, online and social media campaigns as well as short-form and longer form films such as documentaries and TV drama content. Other main responsibilities also included maintaining high profit margins, sales and account management, quality control and overall advertising, marketing and brand creation/strategy. I managed to help increase turnover by 40% as well as a comprehensive re-brand of all company divisions.
Media product development company and a video and broadcast based start-up. Contracted for the purpose of staff & product development, content, creative, marketing and B2B/B2C structuring in order to help get the product to market within the set time frame and window.
Global group of digital, gaming, online, product development and financial companies Headed up design, art-direction, copywriting, marketing, sales, innovation and front-end development for a privately owned group of software and tech companies around the globe. Ranging from online entertainment and product development to financial groups. Responsible for a large list of brands and the implementation of unique marketing strategies for each including specialised promotions and campaigns which led to 50% to 60% increase in revenue during their duration.
Arts and Entertainment Marketing/Advertising Group. Recruited to build and head up creative and digital, concentrating on new business development, as well as introducing digital into an otherwise print media buying agency.
Digital Design Agency and a 30 year old bespoke Software Development Company. Successfully set up and ran a digital design agency under the umbrella of Compsoft plc, a 30-year-old bespoke software development house. Responsible and accountable for the overall management and day to day running of Bluesulphur, reporting to the CEO of Compsoft and the board of directors. Oversaw marketing and lead generation in sales and led high-level negotiations to secure contracts and win pitches. Appointed to maximise company’s performance to ensure aggressive financial targets were met and controlled company and resource allocation in line with aggressive business plans. Provided guidance and “hands-on” design management for the creative, marketing and software development teams. Financial targets were exceeded and in line for 100% increase in year two. Helped the direction of the company into the mobile and tech arena leading to the birth of iPresent in San Francisco as a separate company.
Worked on various digital and design accounts as well ATL campaigns and TVC’s for clients such as Blink Productions, Colonel Blimp, Pagan Productions, Stink Productions, BBDO Chicago, Wrigleys (USA), The RAF, O2, Vodafone, Serious Films, Boat2boat, Deutsche Bank and Carlsberg.
3 Publishing Business Units, Maskew Miller, Pearson and Longman covering all sub-Saharan Africa. Successfully managed the integrated design studios for 3 business units, Maskew Miller, Pearson Education and Longman, and was responsible for all permanent and freelance design issues, including print, multimedia (digital – on and offline, interactive, video and 3D) and product marketing for companies such as Disney (USA) and Pearson UK. Maximised department performance to ensure targets were met and controlled department budgets and resource allocation in line with overall business strategy. Studio managers, artwork coordinators, art directors and designers reported in to this position. Responsibilities included process development, implementing creative and digital strategies and managing multiple design, marketing and digital teams to a high level of service and productivity. Maskew Miller Longman was the no 1 leader in its industry when I left with my teams meeting their financial objectives by Q3 of each year and completing thousands of titles and projects across education, entertainment and trade genres.
Advertising College, run by The Association of Advertising Agencies. Appointed to lecture in all aspects of Graphic Design and Art Direction to 2nd and final year students while utilising experience in the commercial market to deliver relevant information. Promoted to Faculty Head due to performance.
Marketing and Design Agency working closely with some blue-chip advertising agencies and clients. Responsible for the day to day running of the business with particular emphasis on sales and business development providing services to a range of blue chip clients and establishing a sound reputation for the provision of quality and modern integrated design and marketing services. Making sure that the business continued to grow whilst maintaining its existing client base.
Advertising Agency (Corporate, Financial and FMCG). Responsible for the management of design activities within this advertising agency, while liaising with clients to understand requirements and receive full design briefs. Worked with clients in a range of corporate, financial and FMCG industries. Provided guidance and support to other members of the creative design team and ensured completion and delivery of projects within stringent time scale requirements.
Advertising and Design Agency Set up, managed and ran a successful design/advertising agency. Responsible for the provision of design services to a range of major clients within the corporate and financial sectors.
2D and 3D Animation Company Set up, managed and ran a successful 2D and 3D animation company which became sister company to DSGD Ltd. Incorporated the latest in digital animation software and hardware in order to create “ground-breaking” work at the time.