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Inventive and creative lead with over 25 years of international experience driving profits, increasing ROI in alignment with marketing and sales strategies and achieving financial targets. Secure new business and clients by negotiating and leading pitches, regulating contract proposals and sourcing new sales leads. Guide and motivate cross-functional teams, whilst maintaining low turnaround rates. History of establishing and running successful agencies from the ground up and within existing organisations. Deliver consistent messaging, elevate brand awareness and generate end-to-end creative and production solutions. Formulate and implement strategic marketing and advertising plans and oversee brand and global designs for conventional, experiential, digital and online platforms. Deploy UX and UI for online products, websites and software development and utilise new technologies and trends. Expertise in creative branding, film, video, animation, script writing, graphic design and art direction.Locked Pro Plan feature
Work with direct clients and agencies by winning accounts and pitches through retention, acquisition and proactive marketing. Formulate multi-channel marketing concepts, develop creative guidelines, and direct all creative work utilising a personal hands-on approach.
Contracted to lead the creative delivery of a number of high level B2B pitches and campaigns in digital, print, branding and marketing strategy - in the UK, Houston, Dubai and Abu Dhabi. Worked with predominantly, B2B clients - understanding their creative needs and providing solutions through marketing, strategy and beautiful and impactful design. - Won a major account in the UAE within my first month for a future unicorn ‘big data’ company. Re-brand and campaign reveal at the Mobile World Congress 2018 in Barcelona. - Led a number of high profile B2B accounts globally. “David worked at Merchant on a three months contract and he made a great contribution to our team and design output. He's good to work with and produces good ideas that engage with the audience. He won't let you down.” - Paul Jones, CEO.
Directed international creative teams consisting of 9 direct reports and 40 indirect reports, providing inspiration and motivation during content creation, brand development and production phases. Conceptualised, shaped and delivered fresh and innovative end-to-end creative and production solutions for the world’s leading brands and UK’s top retailers.
Delivered ATL campaigns, TVCs, branding and branded content projects to scope, budget and satisfaction for existing clients, including digital and design accounts.
Supported the achievement of company goals and objectives by providing structure and direction via delegation of activities and managing creative staff, department heads and respective teams. Positioned clients to deliver consistent brand messaging and target specific audiences by overseeing full creative output of marketing, film production, film studios and TV division. Produced branded content for TVC, online and social media campaigns and short and long-form films. Revitalised divisions through rebranding and regulating advertising, marketing and brand creation and strategy. Oversaw creative, marketing, film production, pre and post production, financial and account divisions. - Generated profits by acquiring and retaining new business and clients by sourcing new clientele through account managers and new business developers and then pitching and winning bids. - Elevated company’s standing by yielding high profit margins and sales through tactical management of accounts, quality control, branding and promotions, whilst expanding client base and increasing turnover by 40%. - Re-branded three internal companies while simultaneously building four main pillars of the company, including charities, universities, financial institutions and branded content.
Developed a sustainable and exemplary product by managing conceptualisation phase, including formulating product vision, strategy, design and marketing. Brought products to market within established timeframes via content creation, marketing and B2B and B2C structuring. Increased team’s performance and productivity, ensuring all roles were carried out in a timely and effective manner by overseeing 12 direct reports and 35 indirect reports. Distributed vital information by reporting directly to CEO. Headhunted by chairman of Issimedia (post closure) to build, design, develop and launch the start-up.
Expanded brand awareness by creating inventive and original marketing concepts and strategies, spearheading design, shaping art-direction and overseeing copywriting. Delivered front-end solutions for internal and affiliate products and managed creative, front-end development, marketing, projects and products. - Boosted revenue for a large portfolio of brands by an average of 50 to 60% by formulating and executing unique marketing strategies and specialised promotions and campaigns.
Positioned company to seize new business opportunities by integrating digital solutions into the print media buying agency by building and heading creative and digital departments.
Established and managed a digital design agency under the umbrella of Compsoft plc, a 30-year-old bespoke software development house. Achieved business goals and objectives by overseeing day-to-day operations of Bluesulphur, whilst reporting to the CEO of Compsoft and the Board of Directors. Set up creative, marketing and software development teams to succeed through hands-on design management and guidance. Expanded product and client base, driving in additional profits. - Increased profits by bringing in new business through marketing, sales lead generation and leading high-level negotiations, resulting in securing contracts and winning pitches. - Maximised performance and slashed costs by controlling company and resource allocation in alignment with fierce business plans. - Exceeded financial targets and positioned company to increase targets by 100% in year one by playing a key role in directing the company toward the mobile and tech arena.
Managed a portfolio of digital and design accounts, ATL campaigns and TVCs for clients, including Blink Productions, Colonel Blimp, Pagan Productions, Stink Productions, BBDO Chicago, Wrigleys (USA), The RAF, O2, Vodafone, Serious Films, Boat2boat, Deutsche Bank and Carlsberg.
Streamlined operations of integrated design studios for three business units, including Maskew Miller, Pearson Education and Longman. Shaped layout for many permanent and freelance design issues, including print, multimedia (digital–on and ofﬂine, interactive, video and 3D) and product marketing for companies, most notably Disney (USA), Pearson UK and UNICEF (AIDs Awareness in Africa). Drove team’s performance and productivity levels by implementing process development procedures, instituting creative and digital strategies and leading multiple design, marketing and digital teams. - Achieved targets, whilst maintaining budget and allocating resources in alignment with overall business strategy as a market leader in publishing tens of thousands of print and digital trade and education titles annually. - Guided teams toward achieving financial objectives by Q3 of each year while completing thousands of titles and projects across education, entertainment and trade genres, helping to maintain MML, Longman and Pearson’s status as #1 leader in the industry.
Educated second and final year students on graphic design and art direction based on experience in the commercial department, inspiring creativity. Promoted to faculty head based on performance.
Directed three successful agencies including Stage Marketing and Design (SA), DSDG (UK) and Bad Associates (UK) prior to the year 2000.
General, Project, Marketing, Systems and Financial Management.