David Stell

David Stell

Managing Director, Executive Creative DirectorLondon, United Kingdom
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Moses Wainaina
Matt Willey
David Stell

David Stell

Managing Director, Executive Creative DirectorLondon, United Kingdom
About me
Inventive, award-winning and dynamic leader with over 30 years of international experience at senior director level. Developed lasting relationships with multiple blue chip brands, some which have lasted over 20 years. Secure new business and clients through negotiating and leading pitches, regulating contract proposals, sourcing new sales leads, driving profits and increasing ROI in alignment with creative, marketing and planning strategies. Guide and motivate cross-functional teams, whilst maintaining low turnaround within resource and FTE. History of establishing and running successful companies from the ground up and within existing organisations, including turnaround.
    STELLA ARTOIS – “THE SKIM” – IAN POULTERIan Poulter is a golfer who needs little introduction. Renowned for his flamboyance, passion and talent, he’s achieved hero status for his exploits on behalf of Europe’s Ryder Cup team. Working with marketing agency Threepipe, we faced the challenge of filming Ian perform a trick shot with a difference: skimming the head off a chalice of Stella Artois using a golf club. ‘The Skim’ was a fantastic concept but needed careful planning and no little technical expertise to ensure the execution live
  • Clients List
    Clients List
  • UEL - Adam Gemili - Elte Sport
    UEL - Adam Gemili - Elte SportWe were asked by UEL to create a film which helped showcase the High Performance Sport Programme at the University, featuring the athletic talents of UEL student and team GB sprinter Adam Gemili. The sportsman attributes much of his success to the institution with state of the art facilities and research helping him to reach his goals. The film shows Gemili in his element, preparing to sprint. Detailed close-ups and dramatic lighting serve to emphasize his elite status in the sporting world as
    BMW – ULTIMATE DRIVERIn conjunction with Dare, Vizeum, and Digital Cinema Media we created the ‘BMW’s Ultimate Driver’ campaign for the new BMW 2 Series Coupé, promoted by an interactive driving experience which allows participation in a ‘virtual lap’ via Facebook, cinema or mobile. Using either a link from Facebook or the cinema app of the game, fans complete a “virtual” lap of a circuit making driving decisions along the way, such as picking the optimum driving line through corners, braking distance and accelerat
  • The Dog's Trust
    The Dog's TrustWith the warm summer months, the Dogs Trust planned a new campaign alerting the public to the potentially fatal consequences of leaving dogs in parked cars, even for just a few minutes. To help bring this campaign to powerful life, we worked with them to create a unique short film, highlighting the dangers. We filmed an ice sculpture of a dog melting, and time-lapsed the footage, resulting in a short, simple, yet surprisingly emotional nugget of video content. It was a long day’s filming, wit
    PLANTS VS ZOMBIESThe history of the pop culture sensation tells us the public don’t know what they want till they get it. And rarely can that maxim have felt truer than in the case of Plants vs. Zombies, the screwball shooting game which has won millions of fans the whole world over. Having conquered app-land, Plants vs. Zombies was taking on a new (after)life: it was being launched as an arcade redemption cabinet by Sega. To publicise the launch of that cabinet to fans and arcade-owners, a new 90-second online
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Work history
    Company Director / Head of BusinessVital Communications / Office Depot
    London, United KingdomFull Time
    Headed up Vital Communications, the creative communications division of Office Depot across the UK and Europe, and a member of the Senior Leadership Team within Office Depot Europe. - Led from the front - responsible and accountable for all departments within Vital Communications. Grew Vital from £25M at the end of 2018 to a projected £34M by the end of 2020, averaging 34% margin. - Retained and grew our client base substantially such as Lloyds, Network Rail, Santander, Virgin Money, TSB, John Lewis, Asda, Sainsbury’s, NHS, Harvey Nichols, Hertz and Ebay - plus others. - Took the company through three large restructures and succeeded in growth and productivity through strategy & planning, business development, creating crucial partnerships with clients & suppliers, enhancing services and up-skilling staff while maintaining a steady growth in revenue and margin. Managed 21 direct reports and 45 indirect. - Grew our foot-print across Europe by winning Pan-European clients and solidified internal relationships across UK, Ireland and Dach/Ben. - Increased consolidation of services across the wider business and accelerated new business.
    Creative Director (contract)Merchant Marketing Group
     - Southampton, United KingdomFreelance
    - Contracted to lead the creative delivery of high level B2B pitches and campaigns in digital, print, branding and marketing strategy - in the UK, Houston, Dubai and Abu Dhabi. - Worked with, predominantly, B2B clients - understanding their business needs and providing solutions through marketing, strategy and well-crafted and impactful design. - Won a major account in the UAE within my first month for a ‘big data’ company, Flytxt. Developed their re-brand and campaign reveal at the Mobile World Congress 2018 in Barcelona. - Led a number of high profile B2B accounts globally - £38K to £1.2M.
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  • Art and Creative Direction
  • Graphic Design
  • Content/copywriting/writing/editorial/advertising
  • Strategy
  • Planning
  • Digital
  • Creative Pitches
  • Creative Entrepreneur
  • Business Management
  • Branding
    Masters Degree - Business ScienceNQF7
     - Cape Town, South Africa
    General, Project, Marketing, Systems and Financial Management.
    Multimedia and Graphic DesignBlackheath Art College
     - London, United Kingdom
    Clarion Awards
    Evcom Awards
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