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Write content for the Yours Recommends Shopping webpage which has since become the 15th most popular webpage on the Yours website. Manage the Yours Live Facebook page and increased the number of likes by 50%. Copywrite for magazine spreads to promote the Yours Live event and yearbook Copywrite for the e-newsletter to promote the Yours Live reader event and the Yours yearbook. Liase with our partners to create copy for the e=newsletter. Assist with product selection for mail order pages in the magazine. Adapt copy to suit the tone of the magazine. Analyse sales patterns
Developed a new targeted sales strategy that capitalised on Bookends’s biggest customer demographic: students from the University of Aberdeen. I requested reading lists from the university’s administration and cross-referenced them with the bookshop’s database of stock to identify likely sales opportunities. Earned 3 Saltire Award certificates in recognition of almost 100 volunteering hours. Earned the STAR Award, university recognition of my volunteer work and personal development within the role. Cash handling
Tutored students: grammar exercises, proof-reading written coursework, oral practice. Monitored student progress. Tailored tasks to target particular weaknesses of the students and accommodated different learning styles. Co-ordinated with the teacher to find ways to facilitate the students’ progress.
Wrote 3 articles, which were published in their magazine, On Road. Conducted research and interviews, including one with Deputy of the Metropolitan Police. Consulted with graphic designers and editors. Increased publicity for FYA and its magazine through social media. Administrative tasks: phone calls, stuffing envelopes, filing etc. Distribution of magazines. Edited articles for the magazines.
GCSEs and A-Level
Received three levels of the Saltire Award for almost 100 hours of volunteer work. The Saltire Award is national recognition for contributing towards the local community through volunteer work.