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Dawn Hugo Willis

Senior digital copywriter

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsContent, Copywriting & Journalism - Writer

About me

Very experienced digital, financial and creative copywriter; obsessed with words, user experience and code. My exceptional attention to detail and deep understanding of a broad range of areas ensures that I’m highly adaptable, work very fast and produce outstanding results. My work experience is mainly in financial services, banking and corporate. I’ve also worked in advertising and marketing, university administration and freelance work for corporate clients. I have a strong understanding of digital. I specialise in financial digital copywriting and have over 5 years of experience with the biggest banking group in the UK. I’ve managed end-to-end projects and initiatives in digital financial services.


  • Advertising
  • Events
  • Marketing PR
  • Editing
  • Creative
  • Marketing
  • Problem Solving
  • Project Management
  • Web Content
  • Relationship Management
  • Word
  • Client Service
  • Customer Service
  • Copywriting
  • Content and Media Writing

Work history


Senior Digital Copywriter

Freelance Copywriter

Mar 2007
  • Digital and print freelance copywriter


Senior Digital Copywriter

Lloyds Banking Group

Mar 2010 - May 2015
  • Senior financial digital copywriter



English and Law

University of the Witwatersrand

Jan 1987 - Dec 1990
  • Bachelor of Arts