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Dayana Houry

Sales Associate at Selfridges


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  • Fashion
  • Events
  • Marketing PR

Work history


Account Executive


Mar 2016 - Aug 2016
  • London, United Kingdom
  • Full Time
  • AxiCom delivers campaigns for technology companies, with clients in the consumer, enterprise computing, networking, telecoms and media technologies markets. • Identifying and securing feature opportunities by monitoring journalist requests and reading relevant news • Pitching to journalists via phone and email • Writing content for features and editing written material from clients • Organising media meetings and briefings • Maintaining client relationships via weekly calls • Updating weekly activity reports and monthly coverage reports • Editing and updating press lists • Identifying and securing profiling opportunities for clients through building events and awards calendars • Ensuring that all client reports, press releases and other forms of centralised content are efficiently processed and managed to deadline • Researching into client markets and competitors’ activity • Preparing, editing, and proofreading various documents (Word, PowerPoint, Excel)


Accounts Assistant

Gribbonberry PR

Nov 2015 - Mar 2016
  • London, United Kingdom
  • Internship
  • Gribbonberry PR is a luxury lifestyle PR agency specialising in destinations, hotels, bars, restaurants, wellbeing and spa communication  • Researching opportunities in print and digital media for client features • Tracking progress of journalist liaison by recording email correspondence daily • Identifying and mounting coverage to share with the clients • Staying up to date with relevant media for coverage opportunities and proactively pitching feature ideas to account managers • Compiling monthly coverage reports • Posting on behalf of Gribbonberry’s social media account • Recording minutes during weekly team meetings


Accounts Assistant

Surgery PR

Mar 2014 - May 2014
  • Internship
  • Administration/ Showroom • Daily tasks consisted of call backs, visual merchandising, product movement, product pulls, scanning of coverage, and maintaining imagery and prices of samples. • Familiar with Fashion GPS for product management. • Assisted with projects on a weekly basis which included client report assistance, client strategy assistance, and journalist call rounds. • Familiar with Gorkana and Google Alerts for identifying pieces of coverage. • Participated in preparing for and running press day; tasks included keeping track of the guest list, venue set up, and any assistance during the event. • Assisted at the London Fashion Textile Awards as a hostess. Other tasks included taking photos for social media and any backstage assistance. • Assisted at a campaign launch event. Responsibilities consisted of guest list and RSVP management, hosting the guests at the door and making sure everything was running smoothly. • Worked with the lifestyle PR team for two weeks. Main duties in the lifestyle department were putting together client feedback reports and sending out press releases.


Accounts Assistant

River Island

Mar 2014 - Mar 2014
  • Internship
  • Press Office Intern • Handled sample movement; preparing packages to send to publications for coverage opportunities. • Identified pieces of coverage on print and digital media for client feedback reports. • Responded to image requests from publications along with other enquiries via email and phone. • Other responsibilities consisted of keeping the show room up to date with new trends and styles. • Assisted with projects on celebrity targeting for trend setting key products; researched influential fashion celebrities, selected the most appropriate for the brand image. • Prepared and sent celebrity gift packages.


Accounts Assistant

Rainbowwave PR

Apr 2013 - Apr 2013
  • Internship
  • • Handled sample requests from magazines such as Vogue, Elle and Harper’s Bazaar by preparing packages upon email requests and correspondence. • Identified coverage of brands on print media and online twitter mentions. • Dealt with phone and email enquiries. • Assisted with the events crew during the Centre for Fashion Enterprises 10 year anniversary at the Dorchester Hotel. My duties were to help with set up, host and deal with any guest requests.



Public Relations

London College of Communication

Oct 2012 - Jun 2015