Dayna Tohidi
Available

Dayna Tohidi

Freelance Fashion Journalist and Central Saint Martins TutorLondon, United Kingdom
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Dayna Tohidi
Available

Dayna Tohidi

Freelance Fashion Journalist and Central Saint Martins TutorLondon, United Kingdom
About me
I am a confident oral and written communicator with strong proofreading, research, organisational, time and project-management skills. My writing has been published online by gal-dem, LOVE, ELLE, Central Saint Martins, Techstyler and MW magazine. I have also acquired editorial and marketing experience at Christopher Kane, ELLE, The Times, Fashion Revolution and the British Fashion Council. For my final project at university, I edited, art-directed and launched PLASTER Magazine – an immersive digital media platform offering an antidote to the patronising, celebrity-driven fashion journalism often aimed at teenagers. PLASTER was shortlisted for both the Graduate Fashion Foundation x FACE and LVMH Maison/0 Green Trail awards. Moreover, a quote from my investigation about racial inequality within the fashion industry in the wake of George Floyd's murder was made into a JCDecaux bus stop poster in Kings Cross, London. Since graduating in July 2021, I have worked as a freelance newsletter editor for The Stack World, graduate teaching assistant and short courses cover tutor for fashion journalism at Central Saint Martins. The latter two opportunities – along with mentoring younger students while at university – have led me to discover my passion and ambition to pursue a career in the creative arts academic sector.
Projects credited in
  • Trash Magazine
    Trash MagazineTRASHMag was my degree project from my degree in BA Fashion Journalism - Central Saint Martins. TRASHMag promotes sustainable fashion while raising awareness of environmental issues. The physical product is printed on recycled paper using vegetable inks with a cellulose gloss for the cover, it's 100% biodegradable. TRASHMag features interviews with artists and designers who use existing materials, individuals who have sustainable at the core of their practices. In addition to interviews with ad
Skills
  • Journalism
  • Copywriting
  • Content and Media Writing
  • Sub-editing
  • Brand Storytelling
  • Brand Tone
  • Cultural Journalism
  • Article Writing
  • Editing
Awards
    C
    C
    Puma x Central Saint Martins Sustainability ProjectCentral Saint Martins
    Puma bought two items made by my group for the CSM x Puma sustainability client collaboration project, earning us a total of £1000. Puma will use the shoes as inspiration for concepts for their upcoming sustainable, water-themed collection that will launch on World Water Day, March 22nd 2019.
    The Business of Fashion logo
    The Business of Fashion logo
    Fashion History for Today, taught by Colin McDowell MBEThe Business of Fashion
    Skills learnt: - Understand why a deep knowledge of fashion’s past is critical to finding success in its future - Find creative inspiration and insight from 20th Century fashion - Enhance your contextual and critical understanding of fashion history
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