Debora Atala

Marketing and Comms

Level
Senior
Location
Paris, France
Availability
Locked Pro Plan feature
Professions
-

Projects

  • Marketing and Comms
  • Marketing and Comms

About me

Over 10 years of experience in marketing and communication for financial products and services. o Focus on results, interpersonal communication, objectivity and strategic planning. o Ability to negotiate at all hierarchical levels and creativity to develop new solutions. o Experience in managing cross-functional teams in Latin America, USA, Europe, Middle East and Asia. o Effective management of budgets. o Coordination and execution of regional and international events and congresses. o Expertise in a vast repertoire of marketing tools: branding, visual and verbal identity creation, market research, events, direct marketing, corporate communication, online and offline advertising and social media. o Management and development of projects to increase innovation in organizational cultures. o Publication of academic papers on international marketing at two congresses. o Fluent English and intermediate French.

Skills

  • 360 Branding
  • Digital Expertise
  • Marketing
  • B2B Strategic
  • B2B Branding
  • Socia Media
  • Sale
  • Adverising
  • Advertising Communications
  • PR

Companies I’ve worked with

  • F

    Freelancer

    • Film

Work history

Currently

CMO

B.KINI

May 2016
  • Paris, France
  • Freelance
  • Entreperneur

Currently

Brand Management

Freelancer

Mar 2016
  • Freelance
  • Brand management Social media management Repositioning projects Brand projects

2016

Sales and Marketing Manager

Franklin Templeton

Feb 2015 - Mar 2016
  • São Paulo, Brazil
  • Full Time
  • o Leader of a team of 4 people in Brazil, Argentina and Mexico. o Develops media planning in accordance with the strategy and positioning of the brand and coordinates the buying of the media directly with local media publishers (Valor, Estadao, Folha, Exame, etc) o Manages reports and budget approvals with the Headquarter Media team. o Responsible for the marketing department in Brazil for all funds with deliveries including the brand pillars and visual and verbal identity and collateral materials to support sales team. o Creates and coordinated the launch of new Funds and implemented the strategic plan, which included webinars, online campaign, development of marketing collateral and events that outreach to new investors. o Manages PR agency, strategic plan to outreach journalists and bloggers of financial segment. o Coordinates all website content, social media and SEO project to increase awareness and engagement on the Franklin Templeton´s website. o Responsible for the brand experience, throughout events, communication of new content, meetings to increase loyalty among clients.

2015

Marketing Coordinator

Itau

Nov 2003 - Feb 2015
  • São Paulo, Brazil
  • Full Time
  • o Responsible for the FIFA World Cup 2014 sponsorship activities for the customers and prospects of Itaú Asset Management, including promoting events and developing communications. o Coordinated and implemented the project to reposition the brand of Itaú Asset Management, with deliveries including the brand pillars and visual and verbal identity and collateral materials. o Created and coordinated the launch of a new ETF in Chile and implemented the strategic plan, which included an annual advertising campaign, media planning, development of marketing collateral and events that outreach to new investors, resulting in a positive ROI in the first year. o Managed the communication and incentives for the Itaú Innovation Awards, which focused on engaging employees and resulted in the submission of 150 projects and two winners and included coordinating and executing a trip to Holland (Heineken headquarters). o Planned the expansion of Itaú Asset Management abroad (Chile, London, Dubai, Hong Kong, New York and Tokyo) to increase brand awareness, for which I designed the annual strategic marketing plan and engaged suppliers for each external unit, with deliveries including the website, sales materials and advertisements. o Managed events in New York, Dubai, London, Hong Kong and Tokyo with personalities from the economic and political communities. o Coordinated a SEO project to increase traffic on the Itaú Asset Management website that, once implemented, increased visits by 30% and increased user navigation time by 10%.

Education

2012

Specialisation in International Luxury Branding and Marketing

Mc Gill

Jun 2012 - Jul 2012
  • Montreal, Canada
  • McGill – Canada, 2012 Extension of the Master of Science: Global Branding and Cross-cultural Management

2014

BSc MSc in Business Management and Administration

ESPM

Mar 2012 - May 2014
  • São Paulo, Brazil
  • MSc in International Marketing, with publish article in international journal Journal Of Advances in International Marketing – vol. 26 (2015) International Marketing Strategy in multinational subsidiaries of emerging countries: a multidimensional approach

2002

BA

ESPM

Jan 1999 - Dec 2002
  • São Paulo, Brazil
  • Bachelor degree in Business

Awards

2013

Local Culture in Global Times: Current Practices and Diversity of Visions (2013)

semead

  • academic seminar