About me
Over 10 years of experience in marketing and communication for financial products and services.
o Focus on results, interpersonal communication, objectivity and strategic planning.
o Ability to negotiate at all hierarchical levels and creativity to develop new solutions.
o Experience in managing cross-functional teams in Latin America, USA, Europe, Middle East and Asia.
o Effective management of budgets.
o Coordination and execution of regional and international events and congresses.
o Expertise in a vast repertoire of marketing tools: branding, visual and verbal identity creation, market research, events, direct marketing, corporate communication, online and offline advertising and social media.
o Management and development of projects to increase innovation in organizational cultures.
o Publication of academic papers on international marketing at two congresses.
o Fluent English and intermediate French.
Work history
CMO
Paris, FranceFreelance
Entreperneur
F
F
Brand ManagementFreelancer
Freelance
Brand management
Social media management
Repositioning projects
Brand projects
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Skills
- 360 Branding
- Digital Expertise
- Marketing
- B2B Strategic
- B2B Branding
- Socia Media
- Sale
- Adverising
- Advertising Communications
- PR
Education
Specialisation in International Luxury Branding and Marketing
- Montreal, Canada
McGill – Canada, 2012
Extension of the Master of Science: Global Branding and Cross-cultural Management
BSc MSc in Business Management and Administration
- São Paulo, Brazil
MSc in International Marketing, with publish article in international journal
Journal Of Advances in International Marketing – vol. 26 (2015)
International Marketing Strategy in multinational subsidiaries of emerging countries: a multidimensional approach
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Awards
Local Culture in Global Times: Current Practices and Diversity of Visions (2013)
academic seminar