Over 10 years of experience in marketing and communication for financial products and services. o Focus on results, interpersonal communication, objectivity and strategic planning. o Ability to negotiate at all hierarchical levels and creativity to develop new solutions. o Experience in managing cross-functional teams in Latin America, USA, Europe, Middle East and Asia. o Effective management of budgets. o Coordination and execution of regional and international events and congresses. o Expertise in a vast repertoire of marketing tools: branding, visual and verbal identity creation, market research, events, direct marketing, corporate communication, online and offline advertising and social media. o Management and development of projects to increase innovation in organizational cultures. o Publication of academic papers on international marketing at two congresses. o Fluent English and intermediate French.
Brand management Social media management Repositioning projects Brand projects
o Leader of a team of 4 people in Brazil, Argentina and Mexico. o Develops media planning in accordance with the strategy and positioning of the brand and coordinates the buying of the media directly with local media publishers (Valor, Estadao, Folha, Exame, etc) o Manages reports and budget approvals with the Headquarter Media team. o Responsible for the marketing department in Brazil for all funds with deliveries including the brand pillars and visual and verbal identity and collateral materials to support sales team. o Creates and coordinated the launch of new Funds and implemented the strategic plan, which included webinars, online campaign, development of marketing collateral and events that outreach to new investors. o Manages PR agency, strategic plan to outreach journalists and bloggers of financial segment. o Coordinates all website content, social media and SEO project to increase awareness and engagement on the Franklin Templeton´s website. o Responsible for the brand experience, throughout events, communication of new content, meetings to increase loyalty among clients.
o Responsible for the FIFA World Cup 2014 sponsorship activities for the customers and prospects of Itaú Asset Management, including promoting events and developing communications. o Coordinated and implemented the project to reposition the brand of Itaú Asset Management, with deliveries including the brand pillars and visual and verbal identity and collateral materials. o Created and coordinated the launch of a new ETF in Chile and implemented the strategic plan, which included an annual advertising campaign, media planning, development of marketing collateral and events that outreach to new investors, resulting in a positive ROI in the first year. o Managed the communication and incentives for the Itaú Innovation Awards, which focused on engaging employees and resulted in the submission of 150 projects and two winners and included coordinating and executing a trip to Holland (Heineken headquarters). o Planned the expansion of Itaú Asset Management abroad (Chile, London, Dubai, Hong Kong, New York and Tokyo) to increase brand awareness, for which I designed the annual strategic marketing plan and engaged suppliers for each external unit, with deliveries including the website, sales materials and advertisements. o Managed events in New York, Dubai, London, Hong Kong and Tokyo with personalities from the economic and political communities. o Coordinated a SEO project to increase traffic on the Itaú Asset Management website that, once implemented, increased visits by 30% and increased user navigation time by 10%.
McGill – Canada, 2012 Extension of the Master of Science: Global Branding and Cross-cultural Management
MSc in International Marketing, with publish article in international journal Journal Of Advances in International Marketing – vol. 26 (2015) International Marketing Strategy in multinational subsidiaries of emerging countries: a multidimensional approach
Bachelor degree in Business