Deborah Armstrong

Creative Director - Experiential Event Specialist

London, United Kingdom
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Projects credited in

About me

Debs is in the unusual position of being both artist and entrepreneur. She has a passion for creating meaningful and memorable experiences for people and has founded 5 influential creative companies over the last 15 years. A specialist in Experiential, she was recently voted the 3rd most influential person in the UK Events Industry. As an Installation Artist and Event Producer, she studied Fine Art from 1993-1997 at Central St Martins and Byam Shaw, where she specialised in immersive installations. She began in the events industry by building installations, but soon realised that the whole event could be treated as an immersive installation. She first made her mark as the Producer of Lost Vagueness (2002-2006), turning it into a ACE funded, touring theatre company. Lost Vagueness was one of the first ever Live Experiential Events, the first to both articulate and deliver notions of storytelling and the dissolution of audience performer boundaries. Highly influential, it inspired contemporary success stories such as Secret Cinema. Deborah founded Strong & Co to enable her to design, produce and consult on exceptional Experiential events. Now 10 years old, clients include: Twitter, Warner Bros, Beano, Channel 4, The Guardian, AHMM, Aegis Dentsu, IMG, Bear Grylls, Harvey Goldsmith and many more. Deborah founded Shangri-La at Glastonbury Festival. As MD and Creative Director she oversaw its development into an experiential event the size of a small town. Described as “legendary” by NME, its cutting edge creativity has inspired a host of younger Producers creating events such as Boomtown. She left in 2005 in order to focus on other projects but Shangri-La lives happily to this day.

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  • Events
  • Marketing PR
  • Visual Arts
  • Art Direction
  • Design
  • Production Management
  • Creative Direction
  • Outdoor Campaigns
  • Environment
  • Office
  • Photoshop
  • Over 10 Years of Experience
  • Creative Arts
  • Ability to Communicate Both Orally and with Writing

People I’ve worked with

Companies I’ve worked with

  • AKQA


    • Design