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Deborah Ranzetta

Design DirectorUnited Kingdom
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Deborah Ranzetta

Design DirectorUnited Kingdom
About me
Starting out at Wolff Olins and The Body Shop, I joined Ogilvy London where I stayed for 20 years as a conceptual designer for some amazing brands, across all channels. Often a fast-paced and challenging creative environment... but that's what I love. I like to be hands-on, creating integrated design concepts and pushing boundaries, creatively and technically. I've provided design advice to clients and client teams, whilst inspiring and collaborating with other designers, writers, animators, motion designers, UX designers, photographers, illustrators and printers. I have been part of award-winning creative teams at the IPA and B2B Marketing Awards, and helped win a fair few pitches along the way. I love getting involved in the design scene, and my side hustle has seen me included at exhibitions such as Print Club's Blisters and Better Bankside's From The Other Side. I've also been a speaker at Type Thursday London and I help organise a yearly art auction for Macmillan. Screen printing is my new hobby and you can buy my prints at Hoop and Holler. ​ My experience covers: • Visual planning, exploration and mood board creation. • Brand identity, including writing and setting guidelines. Acting as brand guardian. • Design for print and packaging. • Typography concepts, font creation and layout design across many different channels. • Website design and collaboration with UX designers. • Designing for social media and creation of assets. • Compiling presentations for internal teams and clients. • Image searching and art directing photographic shoots. ​ Technical skills include all the usual Adobe packages, but I always start with a pen and paper!
Projects
  • Godley Green Garden VillageBrand identity for Godley Green Garden Village, an ambitious plan by Tameside Council to create a new sustainable garden settlement of beauty and great design that sensitively evolves around the existing communities and landscape. Based on the vision of Ebenezer Howard, founder of the garden city concept, the village will provide places where people can work, raise families, travel easily and enjoy green spaces.
  • Ogham Display FontOgham is inspired by an early medieval alphabet found in inscriptions throughout Ireland, Scotland and Wales. It's also known as the tree alphabet, consisting of 20 characters made from carved lines across a central, solid line. This display font has two versions - Stripped and Strikethrough, with crafted glyphs and flourishes for a variety of combinations.
  • Reel MillineryReel Millinery is owned by Sophie Lambe, a super talented milliner who creates hats and headdresses for film and television. Her work has been featured in Fantastic Beasts, Emma, Phantom Thread, The Aeronauts and many more. Sophie approached me to create an identity for her business and a website that would showcase her amazing talents.
  • American Express CenturionA premium package to deliver the sleek, newly designed Centurion credit card to existing customers, containing a hardcover brochure, letter, a business card for their Concierge service and a digital video pack. Designs were based around themes tailored towards the individuals' interests such as travel, nature and sport.
  • The Unseen MindThis little book begins to explore 29 unseen principles of the human mind. It pulls together ideas from the evolving field of behavioural science – a field that incorporates lessons from psychology, neuroscience, evolutionary biology and behavioural economics. With a forward written by Rory Sutherland. Design work included an illustration for each principle, layout and poster design.
  • Pop WrapI have recently joined a virtual art school called Creative Squash, who put out a one word brief at the beginning of each month. June's word was 'Wrap', so I developed a typeface by injecting coloured water and liquids into bubble wrap - a challenge to construct recognisable characters from a limited grid structure. I photographed the results with different lighting effects and textured backgrounds, and added digital enhancement to some. I've called the typeface Pop Wrap.
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Projects credited in
  • Penn Lea Road BookCommunity project during the Covid pandemic. Photos of families on a backdrop in front of their homes, along with images of their houses, historical documents & a drone shot of the street were brought together, along with commentary from each family, in a beautifully designed book. Copies were sold to all 16 families who participated. Photography Design in collaboration with Deborah Ranzetta Print Production
Work history
    Design DirectorOgilvy
     - London, United KingdomFull Time
    O
    O
    Head of DesignOgilvyOne Business
     - London, United KingdomFull Time
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Skills
  • Brand Concept
  • Print Design
  • Typography Design
  • Art Direction
  • Illustration
  • Web Design
  • Corporate Branding
  • Identity Design
  • Iconography
  • Design Development