Dee Amend

Freelance

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Projects

About me

I'm a freelance copywriter, journalist and stylist with experience in the fashion, lifestyle & entertainment sector.

Skills

  • Fashion
  • Events
  • Marketing PR
  • Excel
  • Final Cut Pro
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word

Companies I’ve worked with

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  • F

    Freelance

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    • m

      mytheresa.com GmbH

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      • Fashion

    Work history

    Currently

    Freelance Copywriter, Journalist and Stylist

    Freelance

    Apr 2014
    • Copywriting: - Create engaging, brand-appropriate content for digital, print, and social - Ensure that all SEO requirements are met while keeping brand voice Clients include: IKEA, Hugo Boss, Warehouse, Triumph, Tommy Hilfiger

    2014

    Assistant Online Editor

    Interview Magazine Germany

    Jun 2013 - May 2014
    • - Researched, conducted and published interviews with high-profile personalities from fashion, entertainment and the arts - Wrote and produced multiple pieces of content each day across Interview's range of subject areas - Edited and maintained Interview's social media accounts to a high standard

    2013

    Fashion Assistant Intern

    Süddeutsche Zeitung Magazin

    Jan 2013 - Jul 2013
    • - Planned and executed all major fashion stories for the magazine along with stylists Almut Vogel and Caroline Bucholtz - Managed all call-ins and returns and built relationships with fashion PRs - Contributed writing and completed all credits for fashion stories - Completed extensive research for editors - Attended and contributed towards weekly editorial meetings - Represented the magazine at a number of press events and launches

    2013

    Online Styling Intern

    mytheresa.com GmbH

    Sep 2012 - Jan 2013
    • - Assisted stylists during model shoots - Managed incoming and outgoing goods in warehouse and photo studio - Reviewed all style images within the e-commerce system to maximise cross-selling - Supplied the product description teams with all necessary fitting information

    2012

    News Editor Arts London News

    Arts London News

    Sep 2011 - May 2012
    • - Attended events and reported on them - Set up and conducted interviews and produced news stories, features and profiles - Researched news and developed story ideas; commissioned reporters to cover them under my guidance - Fact checked and edited articles

    2011

    Production Assistant London Fashion Week

    Family Ltd

    Aug 2011 - Sep 2011
    • - Assisted the production of several shows: Sass & Bide, Jonathan Saunders, Erdem, Pringle of Scotland - Managed the backstage crew and press guest lists and assisted Starworks Group with VIP entrances - Coordinated the set up of backstage and front-of-house areas - Handled deliveries and returns of the designers’ collections

    2011

    Editorial Assistant Intern

    Mode Media

    Mar 2011 - May 2011
    • - Composed articles and created daily content for Glam UK - Performed SEO for Glam Media's catalogue of articles - Managed and updated Glam.co.uk's social media outlets - Researched latest fashion, beauty and lifestyle trends and brands - In charge of the weekly Glam Street Style feature

    2012

    Ticket Sales & Information Assistant

    Upper Street Events Ltd

    Aug 2010 - Jul 2012
    • - Assisted stylists during model shoots - Managed incoming and outgoing goods in warehouse and photo studio - Reviewed all style images within the e-commerce system to maximise cross-selling - Supplied the product description teams with all necessary fitting information

    Education

    2012

    BA(Hons) Journalism

    London College of Communication

    Aug 2009 - May 2012