Nothing Beats A LondonerClient: Nike London & Wieden+Kennedy
Service: Ethnographic research & strategic insight
Date: January - September 2017
Azeema x Nike - Move Without LimitsTalent: Ghaida + Iqra + Intisar
Director + Producer: Nadira Amrani
Executive Producers + Casting: Azeema
DOP: Beatriz Sastre
Colour: Jason Wallis at Electric Theatre Collective
Sound Design: Harry Butcher at Wave Studio
Editor: Jennifer Tividad
Public speaker + ConsultantI did a talk with my sister to Nike's women's sports journalism course. Discussing social media, starting your channels up, and being a freelancer in today's society. It was a great experience and met some highly inspiring women.
NIKE TIGHTS x FKA TWIGSThis project objective was twofold; to launch the new Zonal Strength Tights across 30 UK stores, including global flagship Nike Town London (NTL), and to achieve an empowering, personal connection with the Nike Womens’ consumer.
Nike required a supercharged, immersive display concept to mirror the hyper-creative collaboration with artist, FKA Twigs. Seen Displays identified that in this case, Nike’s need was to pair unexpected novelty and cultural relevance to mirror the values of their intended
GUAP Magazine x Nike London Cover StoryLimited Edition Summer 2019 Cover Story for GUAP Magazine with Nike London & Track Mafia
Nike x Invitation to Sport CampaignI photographed behind the scenes for the Nike x Invitation to Sport Campaign, 2019. Featuring Bebe Vio, Adwoa Aboah, Dina Asher-Smith & Jorja Smith.