About me

Creative Director with over a decade of experience in fashion, luxury, streetwear, and the arts. Specializing in creative concepting, brand strategy, branding, campaign development, content creation, photo and video art direction, and copywriting. Previously Creative Lead at Highsnobiety’s in-house brand studio, Delia Sofía Reyes is currently working as Head of Creative at Berlin-based footwear and accessories house Aeyde. She holds a degree from Parsons School of Design in New York City. Clients: Aeyde, Burberry, Bottega Veneta, Tiger of Sweden, Nike, Asics, Adidas, New Balance, and more.

QuestionsProjectsExperienceTeam

• Looking for a talented Content Editor and Manager to join the creative team at aeyde. Lovers of shoes and words, please apply.

Projects

• 2

  New Balance 574: Culture CodesDocumentary series telling untold cultural stories from the last 30 years for Highsnobiety x New Balance 574.
• 1

  Burberry: Global RebrandMultiplatform campaign featuring digital takeovers and commissioned digital art for Highsnobiety x Burberry.
• 1

  New Balance X90: Parkside AvenueBranded content campaign in the form of a fictional 90s TV sitcom for Highsnobiety x New Balance X90.
• The New Luxury White PaperWhite paper investigation into The New Luxury Consumer and streetwear’s infiltration of luxury for Highsnobiety.
• 1

  Nike Air Max 270: House of PharaohsBranded content campaign and editorial featuring House of Pharaohs for Highsnobiety x Nike Air Max 270.
• 1

  Adidas Ultraboost ParleyEditorial lookbook for Highsnobiety x Ultraboost Parley featuring urban architectural sites inspired by the sea.

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Projects credited in

• 4

  PUMA RS-X TROPHIESFASHION FILM PUMA X Highsnobiety ft. Krisy DIRECTOR: FILMAWI EFREM PRODUCTION COMPANY: COMPULSORY PRODUCER: ISLAY LEEFE GRIFFITHS EXECUTIVE PRODUCER: KADRI MAHMOUD DIRECTOR OF PHOTOGRAPHY: JOEL HONEYWELL PRODUCTION DESIGNER: ZUZANNA SKURTYS STYLIST: SOPHIE CASHA

Work history

Head of Creativeaeyde GmbH
Oct 2020Berlin, GermanyFull Time

Skills

• Creative Strategy
• Copywriting
• Art Direction
• Experiential Activations
• Branded Content
• Brand Strategy
• Creative Direction
• Editorial Campaigns
• Digital Campaigns
• Consumer Research