dena weal

experiential marketing executive

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Manager - Event Coordinator - Marketing Executive

About me

A creative, detail-orientated, motivated professional with exceptional organisation skills and an adaptable flexible approach. During my personal time I try to volunteer at cultural and fashion events including charity work abroad such as the ‘Volunteer in Bali’ program where I was teaching English in Ubud for 1 month and I have also been part of Motivation Dance Academy for over 7 years performing at shows and festivals.


  • Marketing
  • Experiential
  • Budget
  • Digital
  • Project Management
  • Invoicing
  • Analysis Reporting
  • Beauty
  • Brand Marketing
  • Event Management

Companies I’ve worked with

View all
  • W

    World Duty Free

    • b

      blackjack promotions

      • T

        TC Communications

        Work history


        Experiential Marketing Executive

        World Duty Free

        Oct 2015
        • Feltham, United Kingdom
        • Full Time
        • • Managing the planning and production of all experiential brand events and promotions from point of booking through to delivery in store with associated online and PR support, ensuring all key stakeholders are engaged and satisfied at all points in the process. • Reporting, analysing weekly sales results and creating wash-ups of delivered brand campaign • Developing action plans to ensure all commercial targets are met. • Liaising and maintaining relationships with key stakeholders, agencies and clients on production of all component parts that make up a campaign. • Managing the staffing agencies to include targets, personnel selection, rosters, destination strategy and liaison with key stakeholders- Manpower Planning, Marketing Managers and store teams. • Conducting regular store visits to review results and share plans with the retail team to form action plans tailored to the needs of each location. • Managing the operation of the purchase order and invoicing system to ensure income is and received to support company cash flow. • Responsible for all tracking of documents and schedules relating to the running of marketing in the UK & Globally. This includes managing schedules, revenue trackers, KPIs, status reports, merchandising schedules and briefing packs • Integrating new in-store experiential opportunities into existing processes and portfolio of brand opportunities.


        Senior Account Executive

        TC Communications

        Apr 2017 - Jun 2017
        • Ascot, United Kingdom
        • Full Time
        • TCC-an outcomes-based creative agency Client- O2 • Briefing and producing artwork for multiple pieces • Taking briefs from clients and briefing these through to the studio • Helping clients develop their local marketing ideas • Costing and invoicing of print and production for a number of projects • Building strong client relationships with multiple contacts • Supporting senior team members at meetings and workshops


        Brand Ambassador

        blackjack promotions

        Jul 2007 - Oct 2015
        • Longford, United Kingdom
        • Full Time
        • • Representing luxury brands within World Duty Free; such as Bacardi, Diageo, Estée Lauder, L’Oreal, Coty and many more. • Working within the experiential team which involved wearing costumes, meeting and greeting and welcoming passengers into the store • Generating sales opportunities and meeting targets. • -Building consumer preference of the brand name • -Taking part in several events and trainings to enhance product knowledge.



        Bachelor of Arts and Culture Studies

        University of West London

        Sep 2011
        • London, United Kingdom
        • • BA (Hons) Event Management: 1st Class Degree