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Denis is an entrepreneurial creative professional. Having secured a sought-after spot at one of the most prestigious universities in Russia where he mastered his command of English, Denis travelled around the world before ultimately settling in London in pursuit of his passion for luxury brands. During his placement year at University of Westminster he conceived and created a unique luxury retail business in an emerging market. Having been inspired by the changes in luxury travel trends, Denis researched and developed opportunities for an experiential concept space in the UK for a luxury group. He is an expert in dealing with HNWIs as a category and individuals.Locked Pro Plan feature
❖ Shaped and delivered HNW and UHNW customer experiences across the UK and Europe for a heritage luxury car brand. Developed a strategy for selecting and managing prospects based on the client’s objective leading to more than 300 prospects successfully introduced to the business. ❖ Worked closely with 80 influential business leaders as part of an experiential marketing campaign aimed at changing customer perception of a heritage luxury car brand. Excelled in creating social media narratives for the influencers resulting in more than 600,000 impressions on popular channels. ❖ Took the initiative in establishing and managing relationships with mutual luxury businesses as part of a South of France marketing campaign. Having achieved benefits for the businesses involved he relocated to the South of France in summer 2017 to supervise unique experiences for UHNWIs ensuring high standards of activities.
❖ Acting as a brand ambassador pro-actively engaging with UK based HNW clients. ❖ Identified an opportunity for growing global brand awareness and developed a marketing strategy based on partnership with Financial Times Business of Luxury Summit. Organised and managed a pop-up space at the Ritz-Carlton San Francisco establishing partnerships with participating businesses on the ground. ❖ Undertook market research and developed a regional business diversification strategy.
❖ Successfully launched a unique multi-brand retail business in a new market meeting a strict 6-month time-frame and budget expectations. ❖ Built a respected multi-brand environment with a potential for global expansion and own-brand product launch. ❖ Sourced and delivered a retail space concept translating the brand identity into a shopping experience. ❖ Secured exclusivity rights for distribution and introduced to the market selected luxury brands offering bespoke services (Patrick Mavros, Alexandra Llewellyn, Purling London etc). ❖ Developed partnerships with local high-profile businesses gaining access to HNW clientele. ❖ Identified a niche market opportunity and worked closely with the suppliers’ in-house design teams on developing market-unique products. ❖ Extended business offering introducing new customer services in response to market changes.
Dissertation researched the opportunities in the UK luxury market for an experiential concept space as a brand extension strategy within a luxury group. Excelled in Luxury Brand Management and International retail. Received an Achievement Award in 2014.
Gained extensive knowledge of International business, Economic relations and Intercultural communications.