Dennis McInally

Dennis McInally

PhotographerLondon, United Kingdom
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Pip Jamieson
Hurcan Yılmazer
James Hannaford
Dennis McInally

Dennis McInally

PhotographerLondon, United Kingdom
Projects credited in
  • Jack Wills X Espresso Hut
    Jack Wills X Espresso HutCreative art direction and design work for a coffee shop in the heart of London between two brands, Jack Wills and Espresso Hut. Work included from conception to execution: Logo, branding elements, colour pallet, in store collateral, flyers, loyalty cards, take away cups, art direction on photography, responsive digital design work, scoial assets and in store branding. All printed collateral printed on uncoated paper on digital printing presses.
  • The Mucky Pheasant
    The Mucky PheasantIdentity and printed collateral for The Mucky Pheasant - a vintage army truck converted into a travelling bar by Jack Wills that was taken to events throughout the summer months. Including an inked logo mark for The Mucky Pheasant himself.
  • Jack Wills Fragrance
    Jack Wills FragranceProduct design, identity, packaging and accompanying collateral  for a brand new range of 5 fragrances and the corresponding bath & beauty products from concept through to execution. Including inked illustration for each fragrance. 
  • Jack Wills Seasonal Direct Marketing
    Jack Wills Seasonal Direct MarketingResponsible for the creative art direction, design and editorial in-house teams producing all DM collateral. Various size handbooks and mailers sent to a selection of the global database driving data capture and resulting in increased sales.
  • Jack Wills
    Jack WillsI worked for the Digital Design team at Jack Wills for 2.5 months in-house. My main project was the redesign of their outlet site to differentiate it from the main website while making the pricing message clearer. I also worked on BAU, social media assets, new arrivals pages and created their Valentine's Day campaign.
  • Jack Wills Ecommerce 2016 & 2017
    Jack Wills Ecommerce 2016 & 2017Managed and led the full in-house Photography studio team on the update and relaunch of the brands global Ecommerce imagery. Move on of the Art Direction, Photography style, casting and Styling
Work history
    Jack Wills logo
    Jack Wills logo
    Fashion PhotographerJack Wills
     - London, United KingdomFull Time
  • Photography
  • Commercial Photography
  • Fashion Photography
  • Studio Lighting
  • Editorial Photography
  • Portrait Photography
  • Lighting
  • Photoshop
  • Retouching
  • Capture One Pro