• Driving marketing calendar as email marketing being the primary driver ensuring target sales figures are met. • Managing an in house photographer and an offshore team of two graphic designers. • Ensure coherent quality of pack shot photography and lifestyle shots, ready to use for online marketing campaigns. • Ensuring KPIs for email & social media marketing are met by analysing performance reports driving insight and recommendations for future campaigns. • Coordinating the creation of email marketing campaigns; continually running A/B split tests to ensure open rates and click through rates increase. • Generating email campaigns based on customer relationship management of existing customers, these proving to be high revenue drivers. • Responsible for homepage trading, based on devised methodology from historical data, ensuring maximum revenue is generated. • Actively involved in trading marketing calendar strategically and tactically to hit web targets on a monthly, weekly and annual basis. • Involvement of visually merchandising a web OTB focused line on driving 40% of Ecommerce revenue by Q4 2015.
• Professional photography of pack shot and lifestyle, as well as retouching. • Designing graphics for all aspects of the Digital Marketing mix: email marketing, seasonal promotional offers, corporate branding. • Creating wireframes and page layouts to ensure customer journey is enhanced thus driving traffic to the website. • Designing to tactically lead deadlines with the ability to think from a consumer viewpoint. • Researching imagery and design concepts for web marketing.
Art & Design