About me
Highly experienced digital marketer with specialization in creating funnels, inbound strategies for SaaS products and a flair to experiment with new growth techniques.
Work history
M
M
Head of Inbound/Editor in ChiefMoosend
- London, United KingdomFull Time
- Build and manage a rich content/editorial calendar that attracts a qualified audience to the ESP's owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Project management
- Social media management
I
I
Inbound Marketing SpecialistInterwroks
- GreeceFull Time
• Responsible for goal tracking in social media platforms (google, Linkedin etc)
• Proficient in the use of marketing & email marketing platforms such as Mailchimp,Act-On and Hubspot
• Proficient in all the inbound marketing techniques (e-mail marketing, blogging etc.)
• Landing pages creation and A/B testing
• Responsible for the account handling of the foreign markets.
• Craft targeted messaging in line with buyer persona needs & product positioning for nurture and other campaigns.
• Monitoring of the website’s traffic and coordination of its content
• Responsible to negotiate and optimize spend on all lead sources.
• Own complete marketing funnel and the process to create sales qualified leads.
• Analyze data related to opportunity conversions, marketing stages, campaign performance, database health, acquisition source and campaign effectiveness.
• Obsessively track, measure and report back to the business on key performance indicators, including spend, lead qualification rates, conversion rates, cost-per-acquisition and customer lifetime value of multiple lead sources.
• Develop, execute, analyze, and optimize email marketing campaigns and programs to new and existing prospects.
• Use CRM, marketing automation, Search Engine Marketing tools, Wordpress and CMS.
• Create, distribute and follow up all press releases both in Greek and English speaking press
Skills
- Automation Marketing
- B2B Marketing
- Inbound Marketing
- Email Marketing
- Blog Content
- Social Meda Strategy
- Community Building
- Cms
- CRM
- Growth Hacking