My journey in Design started when circumstances made me switch over from her budding Advertising career, and found myself at one of India’s leading Design agencies making presentations and wondering why Design agencies work at a slower
pace. Initially, I was perplexed at this switch from a highly unstructured and fast-paced creative agency to the world of design strategies and problem-solving.
With seven years of Entrepreneurial experience, my work spans from building Brand strategies, developing Identities to Packaging and comes with a list of clients include Retail Giants such as AVA Cholayil Healthcare, Caterpillar India, Pernod Ricard India, Totsmart Edutech Pvt.Ltd, Groom India Salon and Spa Pvt.Ltd and many more.
I believe my greatest strength lies in my innate ability to convince the client the power of Design, and treat clients as a relationship and not as a project.
Projects
- KAYTRA : A CELEBRATION OF INDIAN BEAUTY THROUGH BRAND & PACKAGING DESIGNKaytra is a brand of the AVA GROUP which was launched as a joint venture with India’s most celebrated beauty expert – Ambika Pillai. Kaytra is a brand that applies age-old Ayurvedic knowledge to create a range of skin and hair-care products. The Brand needed an identity and a complete packaging development to depict the key philosophy of the Brand that was a celebration to Indian Beauty.
- Melam-a refreshed & flexible packaging system designThe new brand identity for Melam better represents where the company is today and projects itself as a trusted market player. Improvising the typography for Melam for ease & clarity in reproduction across variety of substrates & sizes. The bold serif brand mark created a cleaner & contemporary presence, to revitalize the brand to become powerful and relevant to current Indian Consumer. The positioning of ‘Pure & Authentic’ was enclosed within a seal. The gold was added to the seal to bring in th
- POP NAX -a pop-art inspired packaging brand experiencePOPNAX a corn baked based snack is a new brand which symbolizes light-hearted fun. With it’s Pop-Art inspired packaging design that is fun, fresh, and fierce, POPNAX’s entire product portfolio was depicted with the key philosophy of anytime snacking.
- Caterpillar-functional marketing collateralsTo drive a consistent brand experience, a brand guideline is applicable to all forms of marketing communications—including both online and offline tactics such as web sites, online ads, brochures, print ads and many others. Through our design of marketing collaterals including brochures, leaflets or posters the design was not just visually appealing but functional as well since it had the follow the sanctum of the Brand Guideline System.
- Happy Shappy- adding a little happiness into our branding!A smile is the shortest distance between two people…a curve that sets everything straight. The identity plays with a smiley in it; a happy design- something that enables the customers to connect with the company on a personal level, an image that instantly brings some emotional connect, inspires a wonderful feeling of pleasure and confidence. The typeface is a beautiful handwritten script that is fun, energetic and elegant. It is modern and brings out the essence of the happiness state of mind.
+ View all
Work history
T
T
Design EntrepreneurTANTADAN DESIGN
- IndiaFull Time
E
E
Graphic DesignerElephant Strategy Design Pvt.Ltd,
- IndiaFull Time
+ Show more
Skills
- Packaging Design
- Branding
- Branding Identity
- Experience Design
- Infographic Design
- Brand Packaging
- Communication Design
- Brand Development
- FMCG Branding
- Motion Graphics
Education
Future Leaders Programme 2019Creative Equals
London, United Kingdom
Currently pursuing the Future Leaders Programme 2019
with Creative Equals in the UK
I
I
Introduction to Human-Centred DesignIDEO.org - Acumen NovoEd
London, United Kingdom
Currently pursuing Introduction to Human Centred Design
with IDEO.ORG-Acumen NovoEd
+ Show more