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Diana Pickin

Marketing Executive


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About me

An experienced and ideas-led marketing executive, with a solid understanding of digital advertising, metrics, tracking and analysis (SEO, PPC, display and social). Passionate about branding and communications, drawing on expertise in design to deliver multi-platform campaigns, engaging content and create active social networks. A confident problem solver, articulate communicator and all around pro-active person. Currently on the lookout for in-house marketing opportunities within the fashion, design and hospitality sectors. Education: BA Graphic Design from Central Saint Martins. Strengths: Social Media, Copywriting, Brand Strategy, Creative direction, Email Marketing. Interests: Cinephile, regular runner and Cats of Instagram addict.


  • Marketing PR
  • Branding
  • Art Direction
  • Websites
  • Brand Identity
  • Email Marketing
  • Events PR
  • Communications
  • Excel
  • Indesign
  • Photoshop
  • Digital Social Media Strategy
  • Copywriting
  • Promotion/marketing
  • Digital Search Marketing Knowledge

Work history


Marketing Executive, Food and Wine

Harvey Nichols

Jan 2016
  • Temporary contract providing in-house marketing support. Adapting quickly to existing working processes and taking responsibility for upcoming projects. Creativity and idea generation in line with marketing themes, taking end to end ownership of seasonal promotions. Supporting marketing initiatives for concession brands (POLPO and Kurobuta) and assisting with brand partnerships including the Grey Goose bar in Knightsbridge. Liaising with regional press and marketing teams to collate content and images for monthly restaurant emails. Creating multichannel briefs for group wide marketing projects and evaluating briefs that come in from regional stores, making recommendations where necessary


Marketing & PR Exectutive

All Star Lanes

Jun 2012 - Aug 2015
  • The UK's original boutique bowling alley and private events space. Each All Star Lanes is a unique environment for groups of friends to come together and enjoy fine food, crisp beer, cocktails, good times and oh yeah… bowling. Supporting development of sales-driven campaigns and promotions. Producing engaging content and copy for all online communications. Managing regular updates to website through CMS system. Targeted PR activity leading to features in TimeOut, Mr Hyde and Evening Standard. Art direction and briefing of designers/contracted freelancers to produce creative assets. Build and management of regular email marketing campaigns to a segmented database. Developing integrated tone of voice guidelines and overseeing staff workshops. Assisting with digital advertising campaigns: display, PPC and social media. Supporting product development and undertaking competitor analysis.


Marketing & PR Assistant

All Star Lanes

Jun 2012 - Mar 2013
  • Support the Head of Marketing and PR with the implementation of marketing strategies for boutique bowling operator All Star Lanes as it launched its first venue outside of London, in Manchester. Responsibilities included: email marketing, social media, brand development, copywriting, local PR activity, events and print management.


Communications Assistant

Wolf Badger

Dec 2010 - Jul 2012
  • A unique lifestyle brand and e-commerce platform, showcasing the best in emerging design talent. Concept and design of all creative assets: POS, promotions, lookbooks and banners. Project management, design and re-development of the e-commerce website. Design and build of sales-driven email marketing campaigns. Supporting brand manager with SEO strategy and communications. Designing presentations and pitches to support brand expansion. Working with external print suppliers, through to final artwork delivery.



BA(Hons) Graphic Design

Central Saint Martins

Aug 2006 - Jun 2009
  • Graphic Design and Print Design