Diana Pickin

Diana Pickin

Head of MarketingLondon, United Kingdom
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Diana Pickin

Diana Pickin

Head of MarketingLondon, United Kingdom
About me
An experienced and ideas-led marketing executive, with a solid understanding of digital advertising, metrics, tracking and analysis (SEO, PPC, display and social). Passionate about branding and communications, drawing on expertise in design to deliver multi-platform campaigns, engaging content and create active social networks. A confident problem solver, articulate communicator and all around pro-active person. Currently on the lookout for in-house marketing opportunities within the fashion, design and hospitality sectors. Education: BA Graphic Design from Central Saint Martins. Strengths: Social Media, Copywriting, Brand Strategy, Creative direction, Email Marketing. Interests: Cinephile, regular runner and Cats of Instagram addict.
Work history
    Harvey Nichols logo
    Harvey Nichols logo
    Marketing Executive, Food and WineHarvey Nichols
    Temporary contract providing in-house marketing support. Adapting quickly to existing working processes and taking responsibility for upcoming projects. Creativity and idea generation in line with marketing themes, taking end to end ownership of seasonal promotions. Supporting marketing initiatives for concession brands (POLPO and Kurobuta) and assisting with brand partnerships including the Grey Goose bar in Knightsbridge. Liaising with regional press and marketing teams to collate content and images for monthly restaurant emails. Creating multichannel briefs for group wide marketing projects and evaluating briefs that come in from regional stores, making recommendations where necessary
    Marketing & PR Exectutive
     - 
    The UK's original boutique bowling alley and private events space. Each All Star Lanes is a unique environment for groups of friends to come together and enjoy fine food, crisp beer, cocktails, good times and oh yeah… bowling. Supporting development of sales-driven campaigns and promotions. Producing engaging content and copy for all online communications. Managing regular updates to website through CMS system. Targeted PR activity leading to features in TimeOut, Mr Hyde and Evening Standard. Art direction and briefing of designers/contracted freelancers to produce creative assets. Build and management of regular email marketing campaigns to a segmented database. Developing integrated tone of voice guidelines and overseeing staff workshops. Assisting with digital advertising campaigns: display, PPC and social media. Supporting product development and undertaking competitor analysis.
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Skills
  • Marketing PR
  • Branding
  • Art Direction
  • Websites
  • Brand Identity
  • Email Marketing
  • Events PR
  • Communications
  • Excel
  • Indesign
  • Photoshop
  • Digital Social Media Strategy
  • Copywriting
  • Promotion/marketing
  • Digital Search Marketing Knowledge
Education
    BA(Hons) Graphic Design
     - 
    Graphic Design and Print Design