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Media & Communication // Creative & Art Direction www.eyesfareast.com All genres of design, technology and brand experiences captivate me. I constantly think of tomorrow in ways people will interact with each other and experience the world around them. Brand and creative planning, strategy and developing brand experiences across any medium are central elements within my trained Creative Direction background.
- Market and trend research - Maintain Brand essence, identity, values, exposure and awareness - Creative writing through brand mission statement, website navigation, product titles and descriptions - Concept development for photoshoots, videos, website and social media - Directing assistance during photoshoots and filming - Social Media and Email marketing to and collaborating for product and content marketing with international stylists, retailers, bloggers, vloggers, models, musicians, various artists, actors and fashion icons - Maintain relationships with individuals and groups associated with Brand
- Research brand target audiences, technologies and global news and trends - Brand essence, identity, values, exposure, awareness, equity - Visualise brand experiences: create concepts, visual and written content and pitch outcomes (websites, social media, experiences, events, etc) - Collaborate with and lead creative team involved in projects - Oversee ideas and manage project completion, fulfilling brand identity - Knowledge and advancing skill-set of Adobe CC, BaseCamp, Video/Projection Mapping, Virtual and Augmented Reality, Arduino, Millinum, VectorWorks, SketchUp, UI and UX, blogging, and social media