About me
Hola!
My name is Diego, an Art Director; a Matchmaker for brands and life; a Spanish soul, improved by German engineering.
My areas of expertise extend from campaign ideation to logo design, and everything in between, creating off/online and integrated content for both national and international clients. My strengths include, among others, insightful concept ideation, creative resourcefulness and quick implementation.
The icing on the cake are my artistic skills, which have proved really useful. I can do quick scribbles for presentations as well as final illustrations, or even taking some photos.
Projects
- MotorAgentBriefing: To create a campaign to promote a new online tool which allows users to find out what kind of car fit them better. Solution: By combining both people rational needs and some emotional concepts in a car form, we ended up with a really attractive campaign, which shows directly the tool's customization possibilities and benefits.
- Out of reachBriefing: Increase donations among wealthy art lovers. Kulturloge is an NGO that works on improving access to culture for low income household. Solution: To show in an original way the distance between some people and art by modifying well known art works, separating their main elements. In order to emphasize the message, the headline highlights the impossibility for these people to access culture.
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Skills
- Advertising
- Visual Arts
- Print Design
- Art Direction
- Design
- Illustrator
- Indesign
- Photoshop
- Branding
- Illustration
Education
Marketing Communication Advertising
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Marketing / Communication / Advertising
Illustration Painting Sculpture Design
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Fine Arts