About me
Account Director with 14 years’ experience delivering events and projects for arts, media and event agencies. An exceptionally organised professional with excellent communication skills and an aptitude for creative thinking, decision making, leading teams on strategic projects, and effectively collaborating with stakeholders and clients. An expert in streamlining workflows and working on multiple projects simultaneously, producing projects of the highest standard.
Projects
- TimeOut 50th BirthdayA celebration of TimeOut’s 50th Birthday at Granary Square, Kings Cross. 4,000 people enjoyed the best London has to offer with top food, drink and entertainment. The event featured 5 stages, including a wrestling ring, comedy on a floating canal boat, as well as music and theatre performances from over 150 performers.
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Work history
Account DirectorBearded Kitten
London, United KingdomFull Time
Situ Live
Project Managed a retail fit-out as Principal Designer for a new 7500 sq ft lifestyle concept store in Westfield London. Effectively adapting and finding solutions to client’s requirements, and delivering to expectation and budget.
- Leadership and Teamwork: Led a team of 10, assigning responsibilities, overseeing tasks and workloads. Managed all external contractors, including the General Contractor, M&E, Fire Alarm and Sprinklers, Building Control, briefing on scope of works, leading site meetings, and ensuring all works complete and signed off.
- Planning and Organising: Planned a 25 week programme to deliver from design concept to opening, adapted the programme after an 8 week pause due to the pandemic, allowing a 17 week lead time. Successfully oversaw the delivery of the project and organised a team to redesign, produce technical plans, obtain sign-off from Westfield, tender for contractors, build and order FF&E, strip-out and refit the store for opening.
- Budget Planning and Management: Oversaw a budget of £1.23m, planning costs and authorising expenditure. Effectively built in contingencies to allow for the increase in cost of materials due to worldwide shortages, resulting in the project being delivered to budget.
Hammerson
Delivered the annual programme of 45 days of events for Hammerson’s 11 UK shopping centres, exceeding targets to drive footfall and saw a 300% increase in mobile app downloads.
- Leadership and Teamwork: Mentored a team of 3 Producers, setting professional goals, monitoring performance, fostering positive working relationships, resulting in individuals taking on increased responsibilities.
- Building Collaborative Relationships: Effectively collaborated with the client to develop creative event solutions to meet quarterly business wide KPIs. Liaised with 11 centre marketing teams to identify individual centre KPIS, and implemented an effective real-time feedback strategy to monitor KPIs. The successful relationship resulted in Bearded Kitten being engaged the following year to produce large scale events.
- Budget Planning and Management: Oversaw a combined budget total of c£1.2m, responsible for outlining costs and reporting spend; producing detailed project plans, timelines and managing workflows for each campaign.
Senior ProducerBearded Kitten
- London, United KingdomFull Time
Time Out 50
Produced Time Out Magazine’s 50th Birthday festival, for a ticketed audience of c3k. Working to a 7-week lead time, managing a team of 5, prioritising deadlines and resources to meet the client’s objectives.
- Oral and Written Communication: Developed the onsite branding, drafting copy, briefing designers, and sending deliverables to print. Effectively managed a last-minute change to the approved site plan, quickly communicating changes to the build team and client, ensuring limited impact on the safe operation of the event.
- Budget Planning and Management: Managed a budget of c£130k, booked suppliers, authorised invoices, and communicated budget constraints to the client to manage expectations, resulting in event being delivered on budget.
- Health and Safety Management: Prepared the EMP, and Construction Phase Plan for the Council’s SAG, contracting safety, security, and noise management consultants. Adhering to venue licensing agreements, communicating with Building Control regarding temporary structure installations, and overseeing the safe management of the event.
Amazon Christmas Wish List 2018
Delivered Bearded Kitten’s largest press exhibition, showcasing the festive product range available on Amazon UK to over 650 journalists and influencers. Building on existing assets to produce a new exciting look and feel to the show.
- Building Collaborative Relationships: Built an effective relationship with the client, assisted with presenting creative concepts to convince c25 internal stakeholders to financially contribute to the event, resulting in increased event budget. Collaborated with all stakeholders, presenting illustrative plans, collating feedback, and ensuring timely sign-off.
- Leadership and Teamwork: Led regular client meetings, communicating requirements to a team of 5 producers and designers, delegating tasks, and offering constructive feedback to deliver an impactful event.
- Budget Planning and Management: Planned and managed a budget of c£700k, allocated costs towards improving elements of the show from the previous year, negotiated with suppliers, ensuring value for money.
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Skills
- Project Management
- Budget Management
- Collaboration
- Communication
- Account Planning
- Organisation
- Event Management
- Team Management
- Client Management
- Creative Development
Education
BA(Hons) Media and Cultural StudiesLondon College of Communication, UAL
- London, United Kingdom