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Digital Communications, Social Media & PR Professional with 5 years of progressive experience managing Digital projects within Tech, Consumer and Corporate sectors. Previous clients include: Microsoft, Hewlett Packard, Bose, MasterCard, Nespresso & Motorola
- Managing the execution of an international influencer campaign. - Responsible for the campaign research, including Social Media Listening and Focus Group research analysis to perform an Audience Segmentation. - Responsible for creation of an Editorial Strategy and Production Schedule. - Performing an influencer research, reached out to the influencers and currently am managing and coordinating the content production. - Working closely with the client, reporting on campaign stats and progress on a weekly basis.
- Media Relations, including preparation of press releases, media kits and journalist pitching across a variety of high-class tech media outlets including TechCrunch, The Verge, and Business Insider. - Developed the Social Media Content Strategy across Twitter, Facebook and YouTube for Readdle brand and it's products. - Managed Social Media Communications, which included content creation, involving graphic design and copywriting, community management and influencer relations. - During the product releases, I moderated App Store comments, as well as was advocating Readdle brand and it's products across a variety of technology forums. - Created articles and conducting interviews with team members for Readdle's blog on a weekly basis.
- Worked on variety of technology accounts, including Hewlett Packard Enterprise (15k followers), Bose (20k followers) and Western Digital (10k followers). - Performed community management, content creation and copywriting for client accounts across Twitter, Facebook, LinkedIn and YouTube. - Implemented Social Media Listening and Analytics to report the campaign stats to the clients.
- Assisting with the community management implementation for a number of key consumer clients including Motorola, Young’s Seafood and Nespresso. This involved social media moderation, reporting and copywriting. - Assisting with the PR activity for a number of key technology clients including Microsoft, Motorola Solutions, Capgemini, ByPost and GSMA. This involved new business research, reporting, media relations, social media moderation, copywriting and helping create client presentations. - Attending team meetings and brainstorms to share creative ideas for content production and wider social media strategy. - Working on a number of our digital clients, including The Shard, Anglia Ruskin University and Shred-It. This involved conducting considerable influencer research, content development for social media, and monitoring potential problems for clients on social media, producing a consistently high quality of work which helped gain a comprehensive understanding of the issues in play. - Providing research and support for the public affairs team across a number of accounts. Conducting an extensive social media listening exercise for one of their major international clients, identifying leading political voices in the discussion around foreign investment across a number of global markets. - Engaging actively with MasterCard, a financial services client, to understand the regulatory imperatives of the new European Commission, and with the ABPI, a pharmaceutical industry client, to help plan a campaign around access to innovative medicines.
Founding a startup dedicated to the development of social media campaigns for various tech companies, charitable foundations and small businesses has had a significant impact on my professional development. Entrepreneurial experience was essential for my growth as a leader and a risk taker. As a team manager I was involved in all aspects of campaign development including planning, creative & art direction and budgeting.
Studied: Media Relations, Organisational Management, Reputation Management, Media & Cultural Landscapes, Digital Media, PR Professionalism & Ethics.
Studied foundations of graphic design and fine art which played a significant role in development of creative thinking.
Award for a successful business with a focus on digital technology. http://www.socializelab.com