Over the past 10 years I have grown to become a multi faceted designer.
Having started as an illustrator, I have explored photography, screen printing and
fashion design across a corporate and creative landscape.
I bring a positive energy, a strong desire to
improve and a determination to achieve. I work well within a team, bringing the best out
of others whilst as also being able to do my best on my own.
Projects
- 4LoveAndMoney - Take Dat. Wat4LoveAndmoney is a streetwear brand that i founded and ran for 4 years. It specialises in high quality streetwear staples, as well as a few left-field items. Rooted in Grime music and the era in which it was born, taking influences from instances in that snapshot of London Living. The final collection was inspired by the iconic Nokia 3310, creating a collection that included photography, graphic design and straightforward branding. The products produced included short and long sleeved t-shirts,
- SS12 - The Debut CollectionSS12 saw the debut collection of 4LoveAndMoney land, starting off with hand-printed items, there was a real DIY feel to the collection, that embodied the essence of Grime. The collection comprised of 2 t-shirts, 2 snapbacks and 2 racerback vests for women, with graphics taking queues from 'Love' & 'Money' There was emphasis placed on packaging, with hand printed cardboard packaging and paper bags. The tasks - designing the collection - Seperating the design to create screens - Creating screens - Hand printing the garments - Hand printing the packaging - making alterations to the patterns for the manufacturer - managing the production of snapbacks in China. - art directing the lookbook - co-styling the lookbook - creating the marketing campaign - writing the press release - managing the distribution of the products - creating and developing content for the social media platforms to sustain sales Photography : Josh Kay Styling : Myself Models : Nate Adinugbe & Iona Mathieson
- No Love Teng 'EreThe No Love Teng 'Ere collection was inspired by Dizzee Rascal and his seminal album, Boy In the Corner, and further enforced the brand's roots in Grime. SS13 was the first step into a full cut & sew collection, and a huge amount of skills were gained on the journey. The collection was concise, comprising of two elongated tees, 2 snapbacks and a hooded sweater, and was dominated by typographical design and simple branding. The tasks undertook in producing this collection were : - designing the collection - creating a design bible for the manufacturer - making alterations to the patterns for the manufacturer - managing the production of the garments - managing deadlines with manufacturers in China, Turkey & UK - art directing the lookbook - co-styling the lookbook - creating the marketing campaign - writing the press release - managing the distribution of the products - creating and developing content for the social media platforms to sustain sales Photography : StayHvngry Styling : Myself Model : Gums
+ Show more
Work history
X
X
Merchandise Production ManagerXerox
London, United KingdomFull Time
Working across multiple financial sector CPS accounts in Central London, I manage the production process of client branded merchandise. The role entails :
> Creating print ready artwork.
> Negotiating prices and schedules with vendors
> Managing key stakeholder issues & expectations
> Internal & External invoicing
4
4
Creative Director4LoveAndMoney
- London, United KingdomFull Time
Whilst working full time, i launched a streetwear brand in my 'spare time' called 4Loveandmoney Apparel. It is a streetwear brand that specialises in high quality streetwear staples, as well as a few left-field items. Rooted in Grime music and the era in which it was born, taking influences from instances in that snapshot of London Living.
The debut collection was handprinted and made in London, but this soon moved to maunfacture abroad. An initial marketing campaign on social media platforms was created to launch the brand and sell the collection.
Over the next 2 years a comprehensive social media strategy was created and implemented through Instagram and Twitter, along with targeted seeding to key cultural influencers. They were identified by an inherent understanding of youth culture and the relationships are maintained and evolved to this day.
Once the brand had developed a core market, garment production moved to Cut & Sew manufacturing. Working closely with manufacturers worldwide, the production process; initial design, sampling, alterations, testing, manufacturing and shipment to the UK, was co-ordinated, negotiated and managed. An understanding of pattern cutting and sewing was required to help with this process
Marketing strategy has evolved since the inception of brand, the original platforms have been grown, as well integration of more Whilst working full time, i launched a streetwear brand in my 'spare time' called 4Loveandmoney Apparel. It is a streetwear brand that specialises in high quality streetwear staples, as well as a few left-field items. Rooted in Grime music and the era in which it was born, taking influences from instances in that snapshot of London Living.
The debut collection was handprinted and made in London, but this soon moved to maunfacture abroad. An initial marketing campaign on social media platforms was created to launch the brand and sell the collection.
Over the next 2 years a comprehensive social media strategy was created and implemented through Instagram and Twitter, along with targeted seeding to key cultural influencers. They were identified by an inherent understanding of youth culture and the relationships are maintained and evolved to this day.
Once the brand had developed a core market, garment production moved to Cut & Sew manufacturing. Working closely with manufacturers worldwide, the production process; initial design, sampling, alterations, testing, manufacturing and shipment to the UK, was co-ordinated, negotiated and managed. An understanding of pattern cutting and sewing was required to help with this process
Marketing strategy has evolved since the inception of brand, the original platforms have been grown, as well integration of more
+ Show more
Skills
- Fashion
- Packaging
- Apparel
- Print Design
- Art Direction
- Typography
- Brand Identity
- Design
- Fabric
- Product Development
- Shows
- Logo Design
- Illustrator
- Photoshop
- Photograghy
Education
Graduate Certificate in Surface DesignUniversity of The Arts London (UAL)
- London, United Kingdom
Screenprinting
Graphic Design New Media BAUniversity of The Arts London (UAL)
- London, United Kingdom
Animation & Graphics