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Over the last 9 years I have developed a high level of skills in planning and executing both digital and off-line marketing campaigns, including the use of social media and global brand awareness. Throughout my career I have managed and maintained strong relationships internally and externally with key fashion, media and luxury travel contacts throughout London, Europe, America and Australia. I am extremely focused, organised and determined with strong verbal and written communication skills. I have a strong combination of team leadership skills, online and offline strategic planning, creativity, relationship management and business development skills that I have leveraged to meet and exceed expectations. I have managed budgets ranging from £2 million to £25,000 to develop creative strategies, drive business growth and build quality brand exposure. I am passionate and ambitious, I like to push the boundaries for my clients and produce campaigns that make a positive impact on their business. Specialties: • Retail/Hospitality marketing & advertising strategic planning • Digital marketing strategies and digital channels • Website development • Online channels including social media & blogging • ATL, BTL & TTL campaign management (Radio, TV, Print and DM) • Managing photoshoots, styling and look books • Public relations • Negotiation • Content development including - Planning, creative writing, proofing and editing • Briefing and managing external agencies • Relationship management • Team leadership and motivation • B2B & B2C
DWHA is UK’s only magazine dedicated to destination weddings and honeymoon abroad. Due to the growing success of the magazine, I was hired for a temporary contract role as an Account Director to manage international clients while the current Account Director is on pertinacity leave.
Working with retail businesses in fashion, beauty, luxury retail and hospitality to develop digital and branding strategies to enhance busi- ness growth. A Key focus of this role was to manage my client expectations, understand their business and provide effective recommendations to reach and exceed desired objectives. Below are four key clients I have worked with who have gained great results. Jennifer Regan - Luxury Bridal & Evening Wear label Food Society - Established Eastern European Restaurant Charlton Gray - Start-up Online Women’s Accessories Cleopatra Gold - Start-up Online Cosmetic store
Marketing & Communications