I'm a digital designer with over 10 years of experience, specialising in both Product and Visual Design. My career has spanned a range of industries, from in-house roles at established fashion brands like ASOS, Topshop and Ted Baker, to working with more corporate, tech-led agencies like Wunderman Thompson, here I partnered with global clients such as Toyota, Microsoft, and Shell, and more recently, collaborating with charities.
Throughout my journey, I've built a strong foundation in UI design, which was the focus of my earlier roles when digital teams were more visually driven. Over the past few years, I've transitioned into Product Design, taking on a more strategic and holistic approach that includes ideation, discovery, user testing, and solving real user problems.
I’m drawn to opportunities that allow me to further develop in product design while contributing my expertise in UI and Visual Design to create meaningful experiences. I’d welcome the chance to discuss how my skills and experience align with your team’s goals and how I can bring value to your organisation.
Projects
Work history
Senior Digital Designer
London, United KingdomFull Time
Working as part of a large design team of 30+ my role spans across a number of clients such as Selfridges, Microsoft, GSK just to name a few. My role covers end to end design on various projects such as UI & app design to brand communications, CRM and much more.
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Senior UI DesignerCrabtree & Evelyn
- London, United KingdomFreelance
Seeing out the final 3 months of the full site redesign. Supporting the creative Director manage a smooth running of the site launch. Working together on design files in Sketch, using Zeplin to connect our developers and Jira to continue the agile flow of the launch, we successfully delivered the brand-new website for Crabtree & Evelyn.
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Skills
- UI
- Art Direction
- Wireframing
- Digital Design
- Web Design
- Interaction Design
- Prototyping