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Worked as the lead designer on several projects involving brand strategy and design. Scope of work involved undertaking projects from conceptualization to supervision of final production, presentation to clients, managing client relationships, organising photoshoots and collaborating with external persons and teams including photographers, fashion stylists, print experts, web and digital experts, during various stages of the project. Range of projects worked on include creative design strategy, brand identity and visual systems, print communication, signage and wayfinding systems, social and interactive media concepts, web design, environment design, advertising and illustration. Worked on a variety of leading Indian and international clients in industries ranging from hospitality and retail to finance, real estate and technology. Some of these include Shangri-La Mumbai, AdfactorsPR, Network18, CK Birla, IMImobile, BSE (Bombay Stock Exchange), Vasco International and Meru cabs.
brand strategy and design