Projects credited in
- Ubisoft x Discovery channel- Social contentIn collaboration with Discovery Channels 'Shark Week' and Ubisofts 'Hungry Shark World' I lead the content strategy across all social channels globally. Working directly with Discovery Channel on cross-platform opportunities as well as creating clear linear tie-in events with strategy, production of all content and post-reporting of event.
- Ubisoft x Discovery Channel - Hungry Shark ShortsPartnering with Discovery Channel I oversaw the creative relationship between Ubisoft and Discovery Channel in ensuring the narrative of the short film was not only visually comprehensible with the storyboards but also that Discovery Channel were satisfied with the messaging of the short and the use of their brand. The short film garnered 18+ million views as of the time of writing.
- Ubisoft - Social contentWorking directly with the game development team I created our content and 'in-universe' strategy for the release of our new character. Using methods of mixed media with illustration, photography, 3D modelling and photo negative processing for various aspects I created a series of teaser posts eventually leading to the final reveal resulting in 1000's of pre-sales before character launch.
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