Dirk is founder and creative strategist at Crucial Path an independent consultancy servicing the online games industry and consumer focused digital businesses.
Having worked in both agencies, early in his career, and games publishers later on he has a full understanding or every piece of the games publishing puzzle. Understanding user engagement, acquisition and retention as the key ingredients to any successful product.
Taking a creative approach to problem solving and user understanding he enjoys getting to grips with a product and everything that surrounds it to fully understand the best way to package and position it to its relevant audience.
Skills
- Strategic Marketing
- Creative Approach
- Management
- Collaborating
- Budget Management
- Brand Strategy
- Effective Communication
- Creative Branding