Disha Iyer

Digital Marketing Strategist

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

About me

My goal is to lead in creation and execution of platform-agnostic strategic solutions for brands and businesses. Having worked primarily in the high-pressure, result-oriented marketing and advertising space, my experience includes strategic planning, tracking and analysis, pitching, brand solutions and campaign development and execution.

Locked Pro Plan feature

Skills

  • Google Adwords
  • Google Analytics
  • Content Planning
  • Digital Strategy
  • Brand Planning
  • Brand Growth
  • Marketing Strategy
  • Social Media Marketing
  • Project Management
  • Brand Management

People I’ve worked with

Companies I’ve worked with

  • Make Happy

    Make Happy

    • Marketing & PR
  • T

    The Union Club

    • M

      Monsoon Communications

      • F

        Flarepath-Ephemeric Content Labs

        Work history

        Currently

        Digital Strategist

        Make Happy

        Nov 2017
        • London, United Kingdom
        • Freelance
        • As a consultant, I develop, implement and refine strategies to solve business and brand problems across a variety of categories, including Hospitality, Online Retail and Design. I generate data led insights through testing, tracking and optimisation. My day-to-work involves: ● Global brand/ business positioning ● Customer segmentation and journey ● Business/ marketing strategy ● Content strategy and planning ● Media strategy and planning ● Tracking, testing and analytics ● Internal process creation

        2017

        Manager, Brand Solutions

        Flarepath-Ephemeric Content Labs

        Apr 2016 - Jun 2017
        • Mumbai, India
        • Full Time
        • As an account planner at a digital content agency, I spearheaded strategic development for existing and potential clients across brand categories, from large blue-chip corporates to smaller businesses and start-ups ● BARBIE - Launched legacy brand into the digital space by creating content strategy to establish and target two key audience groups resulting in 4x increase in organic engagement and decreasing media budget by ~15% ● LÓreal/ Matrix - Successfully pitched a business solution to leverage client’s B2B consumer base aimed at building a sustainable online community ● Star Movies & Star World - Used analytics, insights and research to run responsive campaigns and create long term audience growth strategy, leading to over 3 million impressions per month and the scaling up of a key brand property ● Taj Hotels Resorts & Palaces - Led creation of branding and program structure for the online and on-ground Kid’s program Flarepath-Ephemeris Content Labs, Indian Market garnering the agency 2x revenue from new projects ● Other brands I have worked with: Fisher Price UNO & Scrabble Jaipur Literature Festival The Sacred at Pushkar Music Festival

        2015

        Account Manager

        Monsoon Communications

        Dec 2012 - Nov 2015
        • Toronto, Canada
        • Full Time
        • I worked closely with highly experienced senior management to devise multimedia campaigns, spanning from pitching to strategy to execution ● Air Canada - Devised project for flight launch executing integrated 360 degree campaign involving traditional media, digital media and experiential marketing leading to 100% flight occupancy in ~4 months after campaign and 30%+ increase in revenue for agency ● Huggies - Developed and managed campaigns reaching 3000+ targeted niche individuals on-ground and through social networks at key consumer touchpoints, prompting the creation of a permanent CRM initiative ● Other brands I have worked with: Wind Mobile Heart & Stroke Foundation Canada Mortgage & Housing Corporation Loblaw Companies Limited

        Education

        2012

        Bachelor of Science (Hons)

        University of Toronto

        Sep 2007 - Jun 2012
        • Toronto, Canada
        • Psychology and Human Biology double major program provided balance of soft and hard psychology streams, with emphasis on Statistics while undergraduate research courses focused on Cognitive and Personality Psychology