Disha Iyer
Available

Disha Iyer

Digital Marketing StrategistLondon, United Kingdom
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Disha Iyer
Available

Disha Iyer

Digital Marketing StrategistLondon, United Kingdom
About me
My goal is to lead in creation and execution of platform-agnostic strategic solutions for brands and businesses. Having worked primarily in the high-pressure, result-oriented marketing and advertising space, my experience includes strategic planning, tracking and analysis, pitching, brand solutions and campaign development and execution.
Projects credited in
  • Marketing, Positioning and Brand Strategy for The Union Club
    Marketing, Positioning and Brand Strategy for The Union ClubOur long-standing relationship with The Union saw us take on a myriad tasks for their overall marketing. Activities included: - Full marketing audit with competitor research & recommendations - Branding workshop. We worked with the SMT of the club to create a brand framework for The Union that informed the tone of all communications with the brand. - Orchestration and creative direction of full photoshoot of the venue, including food and interiors for marketing collateral - Full month-by-month
  • Positioning and marketing strategy for the Levantine Gallery
    Positioning and marketing strategy for the Levantine GalleryThe client: The Levantine Gallery is the only commercial art gallery in Jerusalem’s Christian quarter. It showcases carefully curated original art, alongside exclusive prints and designer gifts. The challenge: To develop the brand and marketing strategy, so that the Levantine Gallery could become an authority in the field, as well as reach one of their key markets: diplomatic and NGO staff. We were also tasked to drive awareness of the gallery, whilst being aware that the sensitivity of the poli
Work history
    Make Happy logo
    Make Happy logo
    Digital StrategistMake Happy
    London, United KingdomFreelance
    As a consultant, I develop, implement and refine strategies to solve business and brand problems across a variety of categories, including Hospitality, Online Retail and Design. I generate data led insights through testing, tracking and optimisation. My day-to-work involves: ● Global brand/ business positioning ● Customer segmentation and journey ● Business/ marketing strategy ● Content strategy and planning ● Media strategy and planning ● Tracking, testing and analytics ● Internal process creation
    F
    F
    Manager, Brand SolutionsFlarepath-Ephemeric Content Labs
     - Mumbai, IndiaFull Time
    As an account planner at a digital content agency, I spearheaded strategic development for existing and potential clients across brand categories, from large blue-chip corporates to smaller businesses and start-ups ● BARBIE - Launched legacy brand into the digital space by creating content strategy to establish and target two key audience groups resulting in 4x increase in organic engagement and decreasing media budget by ~15% ● LÓreal/ Matrix - Successfully pitched a business solution to leverage client’s B2B consumer base aimed at building a sustainable online community ● Star Movies & Star World - Used analytics, insights and research to run responsive campaigns and create long term audience growth strategy, leading to over 3 million impressions per month and the scaling up of a key brand property ● Taj Hotels Resorts & Palaces - Led creation of branding and program structure for the online and on-ground Kid’s program Flarepath-Ephemeris Content Labs, Indian Market garnering the agency 2x revenue from new projects ● Other brands I have worked with: Fisher Price UNO & Scrabble Jaipur Literature Festival The Sacred at Pushkar Music Festival
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Skills
  • Google Adwords
  • Google Analytics
  • Content Planning
  • Digital Strategy
  • Brand Planning
  • Brand Growth
  • Marketing Strategy
  • Social Media Marketing
  • Project Management
  • Brand Management
Education
    U
    U
    Bachelor of Science (Hons)University of Toronto
     - Toronto, Canada
    Psychology and Human Biology double major program provided balance of soft and hard psychology streams, with emphasis on Statistics while undergraduate research courses focused on Cognitive and Personality Psychology