13+ years of working experience, including 7 years in the world leading advertising agencies. Key areas of expertise:
— integrated marketing communications development;
— ideas generation for local & international markets;
— creative communication strategy development;
— localisation;
— creative supervising.
Projects
- Сommercials for Yandex.TaxiIDEA: The predictability is not always pleasant. But considering taxi the predictability is always good. The ability to control all the ride details in Yandex.Taxi is for sure the pleasant predictability. THE RESULT: Amount of views on YouTube — more than 12.7 million (all commercials).
Work history
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Art DirectorMOZG.agency
- Moscow, RussiaFull Time
MOZG.agency is a pop up creative agency. Along with the standard functions of Art Director such as team management and creative processes leading, I managed overall agency processes:
• Client search and communication.
• Project budgeting.
• Team searching for each project.
• Deadlines setting and monitoring.
• Projects document flow.
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Senior Art DirectorMcCann Moscow
- Moscow, RussiaFull Time
As a Senior Art Director I worked with the main agency account — Coca-Cola. My responsibilities were:
• Creative projects development and realization (digital + ATL + BTL).
• Design group management.
• Other highly specialized agencies management (digital, BTL, SMM, media, etc.).
• Foreign materials adaptation.
Our team’s campaigns for Coca-Cola account repeatedly became a benchmark for other markets.
During my work at the agency I won communication support tender for new electronic cigarettes launch. The tobacco company JTI became my second account and the agency got an annual contract.
PROJECTS EXAMPLES:
Coca-Cola has a strong link with winter and New Year's holidays in Russia. These days the brand team is working on creating the same association with the summer time. The brand is back to the roots and is convinced that “a simple pleasure from the taste of the drink” is its main advantage. And this pleasure makes the moments special.
Coca-cola uses unique content to bring this idea to the consumers.
Summer campaign 2017
The results — the final music clip has 7.2 million views on YouTube, 13.1 million views on the social network VK. And was one of the «Top 10 Ads Leaderboard Russia 2017» according to YouTube.
The first 360-degree music video in Russia (one plan shooting).
The result — 3.2 million views on YouTube.
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Skills
- Creative
- Marketing Communication
- Idea Generation
- Art and Creative Direction
- Brand Creative Strategy
- Creative Advertising
Education
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Digital Marketing DiplomaDigital Marketing Institute
- Moscow, Russia
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Art DirectorCommunication Academy Wordshop BBDO
- Moscow, Russia
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