Projects
- Design Museum, KensingtonThe concept of the logo for the rebrand is that the 5 sides of the pentagon represent a different area of design that the museum showcases: Graphic, Architecture, Product, Industrial and Fashion. The logo is generic with two parts until the third tier is added, this is filled with content relevant to the subject. The diversity of the logo represents the diversity of the Design Museum.
- 990 days‘990 days’ is the brand identity which was created for the AUB Graphic Design degree show. The concept is that 990 days is the duration from the first day on the course, till the last. The visual style for the branding was monotone and basic with emphasis placed on the process element. A website and catalogue were created for the show. The exhibition was curated to suit the brand identity, with the exhibition featuring a 25m roll displaying people’s different processes undertaken throughout the 3 years.
- Durex Spread CampaignThe campaign consists of packaging and a series of posters with the packaging being the main component. The boxes for the packaging are plain and contained in cellophane which is printed on. The concept is that to remove the packaging is to remove the infection with paint representing infection. The poster campaign works in a series, by gradually showing the condoms shape becoming evident to protect against infection, then eventually showing the condom.
- SpreadUsing the 16-24 demographic, the aim of this video is to raise awareness to the issue of sexually transmitted infections, and to encourage the use of protection to decrease the risk of spreading infections. The tone of voice was considered to keep the audience entertained yet still have an informative purpose.
- #hangyourhatThe Airbnb peg represents ‘home’ for the traveller. The peg would be sent as gifts to the Airbnb hosts to build brand recognition within the community. The campaign posters feature three different environments, all inspirational locations to appeal to independent travellers. The inclusion of the Airbnb peg in the image make these much more than great destinations – travellers can be confident of a friendly, ‘make yourself at home’ welcome from Airbnb hosts. I worked in a small team on this project with another designer and photographer.
Work history
Freelance Graphic Designer
Graphic Designer
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Lady Geek is a brand which embeds empathy into businesses, and with their brand image being dated and needing updating, I was asked to come in and work on a rebrand concept for the company. This consisted of a new logo, new colour scheme, typography and tone of voice.
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Skills
- Branding
- Print Design
- Typography
- Screen Printing
- Design
- Project Management
- Web Design
- Illustrator
- Indesign
- Photoshop
- Book Binding
- Conceptual and Creative Thinking
- Layouts
- Editing
- Logo And Visual Identity Design
Education
Graphic Design
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Foundation Diploma in Art Design
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Awards
New Blood Best In Show
At the D&AD New Blood exhibition, a project I worked on was awarded with a 'New Blood Best In Show' award, marking it as one of the commendable pieces of work at the exhibition.
http://www.dandad.org/en/new-blood/