Projects
- OPELA clearly defined imagery style makes a decisive contribution to the recognition of the Opel brand. The brand monitor and filter “City Awakening” will help to establish the brand idea through imagery. And will help to be recognizable at first sight. This is the world of Opel: The city comes alive, places & spaces are filled with rich colors, and people start the day a new – full of energy, movement and interaction. And then there are also the individual places where the city is rejuvenated, bro
- Belgian PostAwaiting the full liberalization of the Belgian postal market on January 1st 2011, the national postal operator “De Poste-La Poste” decided to change its brand. The objective was to develop a new name, brand strategy and visual and verbal identity – re-branding the Belgian Post. The brand identity has been modernized to represent a dynamic company with a flexible visual expression. A new name was created: bpost. The new symbol remains very recognizable because it is rooted in the heritage.
- Credendo GroupONDD Group – Belgium’s leading overseas credit export insurance was opening up to new markets. ONDD needed to create a strong masterbrand able to federate a flexible number and array of businesses and brands across multiple markets. The articulation of ONDD business had to be transformed into a clear brand architecture and in a visual expression that defines its market position in each country ONDD was targeting. The new name and brand identity Credendo Group was unveiled in the context of what constitutes one of our truly unique launch achievements – in the presence of His Majesty the King of Belgians and 445 guests between customers and brokers. For the identity we were inspired by group’s sartorial approach, which contrasts the policies of Credendo Group’s main competitors. Combining the use of warm and unexplored colours the subtly metamorphic logotype positions Credendo as a boutique that turns uncertainties into opportunities.
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Work history
F
F
Design DirectorFreelance
Skills
- Branding
- Corporate Identity
- Art Direction
- Digital
- Typography
- Design
- Project Management
- Creative Direction
- Creative Thinking
- Illustrator
- Indesign
- Photoshop
- UX Design
- UI Design
- Ideas Development
Education
Visual Communications
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Awards
iF Communication Design Award for Corporate Design 2011, bpost
REBRAND100 Distinction award 2011, re-branding, bpost
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