Creative manager with proven extensive experience in marketing, online sales, brand partnerships and digital communications in an international environment. Highly motivated professional with project management experience, excellent analytical skills and negotiating capacities.
Responsible for the online shop, sales & promotions, marketing, brand partnerships & collaborations, communication, community management, customer service and press relations for the French market. Promoted head of the French online department in January 2013 and working in an international environment. • Online Sales: - Optimising sales through digital marketing, promotional strategy, cross-channel campaigns and brand partnerships - Monitoring, reporting and making recommendations on sales and traffic to higher management on a daily basis - Handling client complaints and constantly optimising the online shop to improve customer satisfaction and loyalty • Digital Marketing: - Establishing the digital marketing strategy and implementing the campaigns using social media, online magazine and shop, display banners, newsletters, Google Adwords and online PR - Developing customer database, brand awareness, sales and traffic by implementing 8 monthly creative collaborations including, online photo competitions, giveaways, promotions and events partnering with famous artists, targeted lifestyle and fashion brands, magazines, blogs and websites - E-mail marketing strategy, maintaining and developing the customer database and CRM program - Localising international marketing campaigns for product launches • Community Management: - Social media strategy and daily community management to develop the community - Managing the online magazine. Writing and publishing content in English and French to engage with the community • Cross-Channel Marketing and Communication: - Defining and implementing the cross-channel marketing strategy such as custom cameras, BtoB and BtoC fashion and design trade shows, international collaborations and events, retail events and creative activities at large events - International project management, architect brief for booth design, budgeting and reporting - Creating graphic design for online campaigns and printed communications • PR: - Responsible for writing and translating all press materials and reporting all press coverage - Developing and maintaining good press relations for the Lomography brand, products and Gallery Stores to ensure maximum exposure
- Operational monitoring of online and offline commercial communication campaigns - Defining and analysing KPIs, composing strategic notes and campaign reports for higher management - Briefing and working closely with media, communication and web agencies - Reviewing the annual budget with the objective of ROI improvement - Constructing CRM and PRM plans to recruit customers and win their loyalty
- Operational monitoring of e-magazine, digital newsletters and printed direct mail campaigns - In charge of the Dior International CRM magazines for the Asian, American and European markets (12 issues/year) - French & English article proofreading and editing - Daily client relationship management, briefing creative department and printers
- Writing briefing books and press releases in English for the International Auto Show in Beijing - In charge of maintaining the international media contacts file and relations with the press - Negotiating with Chinese TV broadcasters - Participating in the organisation for the launch event of Symrise, Jumeirah and Mandarin Oriental Hotels
Bachelor's Degree in international marketing, cross-cultural communication and corporate strategy.
A postgraduate program focusing on marketing, corporate and commercial communication
An intensive two-year course in information, communication and marketing, majored in corporate communication