Dominique HIlliard

Dominique HIlliard

Chief of Marketing Online and PRLondon, United Kingdom
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Dominique HIlliard

Dominique HIlliard

Chief of Marketing Online and PRLondon, United Kingdom
About me
Creative manager with proven extensive experience in marketing, online sales, brand partnerships and digital communications in an international environment. Highly motivated professional with project management experience, excellent analytical skills and negotiating capacities.
Projects
  • Lomography Booth at Who's Next Fashion Tradeshow
    Lomography Booth at Who's Next Fashion TradeshowI negotiated a free 40m2 booth at the international fashion tradeshow Who's Next in Paris to represent the Lomography brand to resellers, visitors and the press. I was in charge of the booth design and set up, working closely with the designers, architects and logistic international teams. I conceived and managed all events on the booth during the four day tradeshow: artist and blogger camera customisation workshops, photocall and competition to increase e-crm database, and parties on the booth.
  • Lomography in the Press - 2011-2015
    Lomography in the Press - 2011-2015I was responsible for writing and translating all press materials and reporting all press coverage. I developed and maintained good press relations for the Lomography brand, products and Gallery Stores to ensure maximum exposure. I represented the brand for interviews and during events. The following is a small selection of clippings whilst I was in charge of PR.
  • Lomography at Cannes Film Festival
    Lomography at Cannes Film FestivalPresentation of the short movie 'Ashes' in Cannes Film Festival 2012, by the director Apichatpong Weerasethakul, whom won the Palme d'Or in 2010. He shot the 20 min long short film with the Lomography analogue camera LomoKino. We built a brand collaboration with the global movie website MUBI, created a customised movie camera and organised a private party at the Cannes Cinema Club. We set up a Lomography booth in the Palais des Festivals to represent Lomography, the brand collaboration and the LomoKino 35mm film camera, to directors and visitors. We set up a press conference and a press screening in company of the director. I was also in charge of representing the brand on all events, ensuring visibility on social media, creating digital content and PR.
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Work history
    Chief of Marketing Online & PR
     - 
    Responsible for the online shop, sales & promotions, marketing, brand partnerships & collaborations, communication, community management, customer service and press relations for the French market. Promoted head of the French online department in January 2013 and working in an international environment. • Online Sales: - Optimising sales through digital marketing, promotional strategy, cross-channel campaigns and brand partnerships - Monitoring, reporting and making recommendations on sales and traffic to higher management on a daily basis - Handling client complaints and constantly optimising the online shop to improve customer satisfaction and loyalty • Digital Marketing: - Establishing the digital marketing strategy and implementing the campaigns using social media, online magazine and shop, display banners, newsletters, Google Adwords and online PR - Developing customer database, brand awareness, sales and traffic by implementing 8 monthly creative collaborations including, online photo competitions, giveaways, promotions and events partnering with famous artists, targeted lifestyle and fashion brands, magazines, blogs and websites - E-mail marketing strategy, maintaining and developing the customer database and CRM program - Localising international marketing campaigns for product launches • Community Management: - Social media strategy and daily community management to develop the community - Managing the online magazine. Writing and publishing content in English and French to engage with the community • Cross-Channel Marketing and Communication: - Defining and implementing the cross-channel marketing strategy such as custom cameras, BtoB and BtoC fashion and design trade shows, international collaborations and events, retail events and creative activities at large events - International project management, architect brief for booth design, budgeting and reporting - Creating graphic design for online campaigns and printed communications • PR: - Responsible for writing and translating all press materials and reporting all press coverage - Developing and maintaining good press relations for the Lomography brand, products and Gallery Stores to ensure maximum exposure
    Junior Commercial Communication Manager
     - 
    - Operational monitoring of online and offline commercial communication campaigns - Defining and analysing KPIs, composing strategic notes and campaign reports for higher management - Briefing and working closely with media, communication and web agencies - Reviewing the annual budget with the objective of ROI improvement - Constructing CRM and PRM plans to recruit customers and win their loyalty
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Skills
  • Digital Media
  • Marketing PR
  • Promotions
  • Brand Marketing
  • Budgeting
  • Creative
  • Email Marketing
  • Marketing Strategy
  • Project Management
  • Social Media Marketing
  • Photoshop
  • Event Magagement
  • Communications and Media
  • Negociation
  • CRM Marketing
Education
    Bachelor’s Degree in International Marketing, Communication and Culture
     - 
    Bachelor's Degree in international marketing, cross-cultural communication and corporate strategy.
    Master’s Degree in Marketing, Communication and Culture
     - 
    A postgraduate program focusing on marketing, corporate and commercial communication
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