Don Nineberg

Video Account Manager


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  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Media Account Manager - Brand Manager

About me

An experienced Account Manager specialising in entertainment, music and film clients such as Universal Music, Universal Theatrical and PokerStars & Full Tilt Poker. Managing the AV planning and providing & maintaining high service scores throughout my career has led to these accounts consistently performing above benchmarks and reaching bonus targets year on year. Having been the AV planning lead on projects such as; the multi-award winning Sam Smith live advert (a UK Music industry first), the UK relaunch of PokerStars and Full Tilt & record breaking films Fast 7 & Jurassic World - I have the necessary skills and expertise to effectively launch products and campaigns to the mass market in a creative, collaborative and integrated way.

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  • Advertising
  • Film
  • Marketing PR
  • TV
  • Excel
  • Office
  • Powerpoint
  • Broadcast Media
  • Entertainment Marketing
  • Music Advertising
  • Gambling
  • Film Advertising
  • Entertainment Media
  • Enterntainment

Work history


Media Account Manager

Arena Media

Sep 2016
  • London, United Kingdom
  • Full Time
  • Video Account Manager: Universal Music Responsibilities include:  Managing the planning and buying of AV Media campaign across Universal Music Labels  Ensure highest quality media value and audits  Expert knowledge of AV media – TV, VoD, Cinema, OOH AV  Competent knowledge of online, press and OOH media  First AV point of contact between client and agency / agency and media owners  Strong relationships with all levels throughout UMG  In depth understanding of Universal business and competitor landscape  Managing/training media executives


Senior Planner


Mar 2015 - Aug 2016
  • London, United Kingdom
  • Full Time
  • Senior Planner: Universal Music, Universal Theatrical Responsibilities include:  Lead media planner across audio visual platforms  AV lead on record breaking film releases such as Fast 7 & Jurassic World  Develop and manage creative media partnerships between clients and media owners such as Pitch Perfect 2 & Viacom and Steve Jobs & Sky Media  Competent knowledge of all medias  Main point of contact between client and agency / agency and media owners  Work closely and maintain excellent relationships with General Managers/MDs of Virgin EMI and Capitol Records  Consistently high client service scores  Strong working relationships with media owners  AV lead in multiple weekly face-to-face client meetings  Exploring and introducing new media opportunities  Presenting (plan/strategy deliveries, Post Campaign Analysis, new media opportunities and inductions) to clients and colleagues  In depth understanding of competitor landscape  Managing/training new media executives to TV buyers and onto Planner/Buyers


Media Planner


May 2012 - Mar 2016
  • London, United Kingdom
  • Full Time
  • Planner / Buyer: Universal Music, PokerStars & Full Tilt Poker, Universal Theatrical Responsibilities include:  Planning and buying media across Audio Visual platforms  AV lead on the UK relaunch of both PokerStars and Full Tilt which has seen then dominate market share and increase billings 70% & 226% respectively since 2012  AV lead on the multi-award winning Sam Smith Live ad campaign including partnership with Channel4 and GooglePlay – Winner of Media Week ‘Small Collaboration’ & Thinkbox TV Planning ‘Best low budget use of TV’  Organised Sam Smith sponsorship of Friends (on Comedy Central) negotiating over £100k worth of additional value for the client  Providing high levels of client service  Strong working relationship with clients and media owners  AV representative in weekly face-to-face client meetings  Programme analysis  Presenting (PCA, new media opportunities and inductions) to clients  AV bookings  In depth competitor analysis  Extremely proficient in media analysis tools - DDS, AdvantEdge, MX  Managed/trained Media Executive to TV Buyer and onto Planner/Buyer


Media Buyer


Sep 2010 - May 2012
  • London, United Kingdom
  • Full Time
  • TED@Mediacom, London TV Buyer: Universal Music Responsibilities include:  Support planners  Buying and monitoring of TV advertising space across the numerous Universal Music labels  Ensuring quality delivery of media value  Programme analysis  Competitor analysis  Admin (Booking approvals, Spot time collation, Spot matching)  Collect PCA data



Bachalor of Arts

University of Birmingham

Sep 2007 - May 2010
  • Birmingham, United Kingdom
  • B.A. (Hons) History and Social Science