Don Nineberg

Senior Media Planner

  • LocationUnited Kingdom



  • Advertising
  • Film
  • Marketing PR
  • TV
  • Excel
  • Office
  • Powerpoint
  • Broadcast Media
  • Entertainment Marketing
  • Music Advertising
  • Gambling
  • Film Advertising
  • Entertainment Media
  • Enterntainment

Work history


Senior Media Planner


Mar 2015
  • Senior Planner: Universal Music, Universal Theatrical ? Lead media planner across audio visual platforms ? AV lead on record breaking film releases such as Fast 7 & Jurassic World ? Develop and manage creative media partnerships between clients and media owners such as Pitch Perfect 2 & Viacom and Steve Jobs & Sky Media ? Competent knowledge of all medias ? Main point of contact between client and agency / agency and media owners ? Work closely and maintain excellent relationships with General Managers/MDs of Virgin EMI and Capitol Records ? Consistently high client service scores ? Strong working relationships with media owners ? AV lead in multiple weekly face-to-face client meetings ? Exploring and introducing new media opportunities ? Presenting (plan/strategy deliveries, Post Campaign Analysis, new media opportunities and inductions) to clients and colleagues ? In depth understanding of competitor landscape ? Managing/training new media executives to TV buyers and onto Planner/Buyers


Media Planner & Buyer


Apr 2012 - Feb 2015
  • Planner / Buyer: Universal Music, PokerStars & Full Tilt Poker, Universal Theatrical Responsibilities include: ? Planning and buying media across Audio Visual platforms ? AV lead on the UK relaunch of both PokerStars and Full Tilt which has seen then dominate market share and increase billings 70% & 226% respectively since 2012 ? AV lead on the multi-award winning Sam Smith Live ad campaign including partnership with Channel4 and GooglePlay – Winner of Media Week ‘Small Collaboration’ & Thinkbox TV Planning ‘Best low budget use of TV’ ? Organised Sam Smith sponsorship of Friends (on Comedy Central) negotiating over £100k worth of additional value for the client ? Providing high levels of client service ? Strong working relationship with clients and media owners ? AV representative in weekly face-to-face client meetings ? Programme analysis ? Presenting (PCA, new media opportunities and inductions) to clients ? AV bookings ? In depth competitor analysis ? Extremely proficient in media analysis tools - DDS, AdvantEdge, MX ? Managed/trained Media Executive to TV Buyer and onto Planner/Buyer